Valentine’s Day is the first major event of the year that is of interest to small businesses. Young men and women will rush to stores for gifts, goodies and toys to bestow on their special someones, and it’s your job to inform and offer them about the gifts you offer.
In this blog post, we’ll talk about different marketing methods you can use to get maximum sales and brand awareness.
Set goals and stay relevant
Valentine’s Day is all about love for your significant other, and while there are a finite number of strategies you can use to remain relevant on the day, it’s important when those bounds can be stepped. If your brand deals with the following niches, Valentine’s is a perfect fit:
- Restaurants/eateries
- Cafes
- Desserts/candy
- Greeting cards
- Clothing
- Jewelry
But it’s never that simple. If you sell stationary, creating relevance can be difficult. Though if you also sell novels, you can create a special romantic discount for all those cheesy romantic fiction in your store. It’s in line with the theme and it works.
Though your brand could be known for selling cleaning solutions and still come out strong on Valentine’s with a cute (and helpful) infographic. It’s all about how you perceive it as a brand and bring on a creative solution.
Use emails
The year is 2019, and you might be wondering, are emails still relevant? The answer is surprisingly yes. Emails are still the most preferred method for spreading information about deals and new features among marketers, and are a great way to start up your Valentine’s promotions.
Plugging in a great graphic and catchy header for the email simply won’t cut it. True, a header is the most important part of the email, as it’s the sole reason why your email will be opened in the first place. That said, if you’re not offering anything of value to the customer, the best headers in the industry cannot help with sales.
For our email campaign, we offered 50% discount for videos, (it’s up till 14th February, go download your video now!) with the promo code in the email at as the centerpiece of it all. This makes the purpose of the email obvious, allowing the opener to waste no time after opening the email.
So, for Valentine’s, and everything else, remember to incorporate emails in your marketing strategy.
Use landing pages and discounts
To capitalize even more with emails, special landing pages would be of great use. Landing pages are like designing specialized websites to meet your goals, in this case, getting customers to make a purchase on the occasion of Valentine’s.
So a great idea would be to use emails to share your landing page that showcases gifts for him, for her. To top it off, add in a discount. A sweetheart sale to be more precise. Sales like buy one get one free and similar offers are great for couples and singles alike, both which will be frequent buyers at your outlet.
Use stories to your advantage
Stories are the next big thing in business, and brands of all kinds are making use of ephemeral content in the form of stories on Instagram and Snapchat. According to Impact, about 20% of stories posted by brands result in a direct message.
Stories are still young, and a lot of businesses are not using it to its full potential. PosterMyWall makes this a much easier endeavor with ready to customize story templates to highlight your Valentine’s offer.
Ease up the customer journey
Many of your potential customers will be young men looking for a Valentine’s gift, and navigating through the many isles and items in your store will be difficult. You can take a number of steps to make their journey a welcome one. Try the following ideas:
- Make separate sections labeled, “gifts for her”, gifts for him”, and other suitable tags customers are bound to be interested in.
- You can also make separate sections based on price tags, such as 20% off, 40% off etc.
- Offer gift wrapping. This is something that a lot of customers will appreciate as it saves them a lot of time and effort.
Don’t forget about singles
Not everybody has it this good on Valentine’s. Most of your customers will be shopping for themselves only, and it just won’t do to ignore a large customer base, even on Valentine’s.
Here’s some things you can do to make sure your single customers are in on your Valentine’s deals:
- Be your customer’s Valentine! Ask a customer to bring a Valentine’s card at your outlet to get 30% off on their next purchase.
- Start an alternate marketing campaign for Valentine’s, targeted to singles. These can include alternate landing pages offering a catalog of products different from your Valentine’s page.
- Offer discounts on other products that would be of little interest to couples. Appliances, electronics, food items and so much more can be added in this stock.
And that’s all there is to advertising for Valentine’s Day! If you want to create your own ads and banners for your next sale, try out our Valentine’s retail templates, and get your ads running in no time.
