Mark your calendars now, because Halloween is coming up, and it requires all your attention. As a small business, Halloween is a sweet time for you to get your sales up. But like all great things, there’s always a catch.
In this blog post, we’ll go through some of the clever ways businesses use to market their products during the Halloween season.
Prepare Halloween decorations
This is imperative for any business with a physical presence. Retailers and restaurants should bring out the pumpkins, ghosts and other spooktacular decorations, so you’re ready for the big day. And decorations are easy! Just a little bit of creativity is needed to achieve great results.
Couple up decorations with a marketing campaign that uses these visuals. Your decorations should set the tone for the kind of audience you deal with. Are they children, adults, men or women?
Set a constant in your theme and use it to represent your brand this Halloween. For marketing, customize a template from our Halloween flyer templates.
Once you’ve customized a template, get a free download, and start marketing online.
Cross-test marketing offers online
Provided you start early, you can cross-test different images and captions to check what works best for your campaign. Running display ads online is expensive, and you need to invest in an ad that performs well from the get-go.
The most common and effective testing mechanism is cross-testing different ads. Experiment with multiple factors that can influence your ad, such as:
- Color scheme. Primary colors, especially red perform well as they stand out.
- Try out different images, it does not matter what looks good. The image that connects with your audience scores more.
- Try variants in ad text. A solid offer will garner more attention than mere fluff text.
- Make sure the landing page content is coherent with your ad text. You don’t want to surprise your audience. If you’re unfamiliar with landing pages, read this blog post on making one.
- Test different audiences. Check the responses of different age groups and interest groups that tend to interact with your kind of business, and find the audiences that respond favorably. The results may just astound you.
For creating visuals, use the “Duplicate Design” button to create multiple variants of your ad.
Sales & special bundles
Creating vivid visuals is simply a means to an end. Obviously your goal is to offer something irresistible, so your audience makes a purchase or recommends your business to potential consumers. To ensure that, you need to set up tempting offers, as facilitate the customer journey. For retail, offer a discount on gift cards, products or a box of treats.
Covid-19 is a real threat, meaning some traditions are out, owing to the need to protect everyone, especially children. Goodie bags can easily spread contagion as a multitude of hands will come into contact with the bowl and candy, which is why consider investing in separate candy packs for the children.
This encourages your patrons with children to take time out of their Halloween schedule to shop at your outlet, and there’s something for their children as well. It’s a win-win situation!
Deliver your offer with videos
Image ads are fairly common online, and most internet users find enough of those ads already to completely tune them out. Here’s where a video ad can turn the odds in your favor. Video offers a dynamic look that’s absent in a static image. They work great both online and for your digital display boards at your venue.
Cost and accessibility are a valid concern for videos.
With easy to customize video templates, a huge library of stock videos, drag and drop customization options, and a reasonable price of only 14.95 USD, PosterMyWall video is a great fit for running online video ads. Subscribe to the PosterMyWall Premium Plus plan to get as many video downloads you need for free.
Extend your sales
As Halloween draws close, your audience will get increasingly busy with their preparations, and chances are, they’ll miss out on the chance to stop by your shop in time to avail your deals.
Extending your special offers by a day or two can provide a decent portion of your audience to avail its benefits, and the extra patronage will be worth the extension. Call it a post-holiday sale, and it’s something many will appreciate after a round of Halloween fun.
Special drinks & menus
If you’re running a restaurant, consider customizing your menu design to match your Halloween theme. Offer Halloween themed drinks such as a Dark Masquerade, Sugar Snake and Black Cauldron. If the audience likes the new recipes, you can also add it as a part of the regular menu!
Try the upgraded PosterMyWall menu maker tool to make menu designing a more automated process, which allows for greater design options. Combined with these Halloween themed menu templates, designing a new menu is easy.
It’s time to get started with your Halloween campaign! You can browse around the blog to read more about what PosterMyWall offers, or you can check out our gallery page, where you’ll find templates for every occasion. For feedback, please check out our Facebook page.
Still stumped? We’ve got your back! Get acquainted with PosterMyWall’s design tools in no time with our various online guides.