For a lot of people, Boxing Day means a final chance to do some major spending. For a retail business, Boxing Day is the perfect opportunity to rank up those sales numbers and gain more customers.
But with every other store on the block advertising their special Boxing Day promotions, how can you stand out among the crowd?
These days, customers tend to spend more time online, either shopping or scrolling through social media, than they do in actual stores. So, why not take advantage of online platforms and create an online presence so irresistible that your customers can’t help but see what you have to offer?
Start off on the right note. Here are 5 online strategies to help you tackle Boxing Day sales in style.
1. Create a Boxing Day landing page
If you own a website, the first thing you need to do is spruce it up for the holiday season. And what better way to do that than through a curated, Boxing Day themed landing page?
This page is the first thing a customer will see when they go searching for Boxing Day offers on your website. This is also the page that will guide them toward whatever offer or promotion they’re looking for.
Your landing page will also help significantly with your SEO rankings. Here are some of the main reasons why:
- Landing pages use concise headlines that attract attention.
- They make significant use of keywords.
- They maximize conversion rates through direct CTAs.
So make sure to create a landing page that is both attractive and engaging. Write up an effective ad copy to entice your customers. Add all your major promotional offers and discounts on the page. Create banners advertising your best sales and products. You can even add a countdown or timer that counts down the seconds until a time-sensitive sale goes live.
Use a keyword research tool like Moz to look for keywords that best fit your landing page and company goals. Inserting the right keywords to your content means your page will rank better on search engines.
2. Set up a remarketing campaign
Remarketing is the practice of targeting those customers who have visited your website in the past. If you want to be more widely recognized, remarketing is a great tactic to use.
If someone checks out a particular item on your website and leaves without purchasing it close to Boxing Day, odds are they’re waiting for it to go on sale. A lot of people plan out their purchases around huge sales or promotions. Take advantage of this by tracking which products customers are viewing most, and set up a special deal on these products that you can use to target your customers directly through Google ads.
For instance, if someone looked at a highly priced television screen on your website before leaving, send out a 30% off coupon or a 25% limited offer for Boxing day their way to remind them to purchase from you now.
3. Send out irresistible offers through email
Almost everyone checks their email inbox at least once a day. Which is why it’s a great idea to leave a little something special in there for your customers to open up just in time for Boxing Day sales.
Collect email addresses of the customers who visit your website. You can do this through a pop-up on the homepage that asks customers to fill in their name and email address to subscribe to your email newsletter. Entice them by offering exclusive discounts, coupon codes, and more for subscribers only.
Once you have a contact list ready, plan out your emails. The important thing here is to make sure your emails are engaging and attractive enough for customers to want to open them up. Start with an engaging subject line, using keywords like Boxing Day to keep them interested.
Announce your offers in style by adding beautifully created sales posters to your emails. PosterMyWall offers a wide and vibrant range of Boxing Day posters that you can customize according to your needs.
Add your logo to your poster. Include bright, festive colors to stay in touch with the holiday theme. Use a bright, bold font to advertise your sale and to make sure no one can miss it. As a promise to your special subscribers, add in a small extra discount or free additional gift offer with their purchase.
Once you’re done creating the perfect Boxing Day sale poster, you can use PosterMyWall to send out emails containing your poster and offers directly to your entire customer list without any hassle.
4. Go live on Facebook and Instagram
If you own a retail outlet, cafe, or any other sort of brick-and-mortar store, you probably already set up your store for the Boxing Day traffic. Chances are, you have a lot of seasonal products on sale that you want your customers to know about.
So why not go live? Use Facebook and Instagram live to show your customers around your store right before sale day and give them a glimpse of everything you are offering. A good way to go about this is to partner with a local micro influencer and allow them to go live-shopping, where they go around your store and talk about your special deals. This is a method followed by various large brands like Knix, Loreal, and many more.
Influencers can engage your audience by talking about their favorite products and let customers know when you’ll be opening the doors. This will help enhance your audience and will give you wider exposure.
5. Create a hashtag for your special sale
Nothing gets word around like an Instagram or Twitter hashtag. Come up with a special hashtag that includes your brand name and special offer and publicize it on Instagram and Twitter along with vibrant sale posts and stories. Try out something like #Yourbrand50%off or #BoxingDayatYourBrand and fill up your customers’ feed with it.
Alternatively, you can also pick up a generic, already popular hashtag like #BoxingDay2021 and take advantage of the traffic already generated by it. Make sure you stay consistent with posting stories and posts and adding your special hashtag to each one, so that none of your followers forget about your special offers.
Boxing Day sales can be hard to promote if you’re a retail business competing with thousands of rivals with similar offers. The key here is to make sure you’re not just promoting yourself physically, but digitally as well.
Use these 5 online marketing strategies to create more hype for your Boxing Day offers and end the year on a high note.