2021 is coming to a close and it’s almost time to ring in the new year. And nothing says “Happy new year!” like a good party. Whether you own a restaurant, club, local business, or bar, a New Year’s Eve party is just the thing to organize to end the year in style.
But with so many new year parties happening all around town, how do you make yours stand out from the crowd? Well, the answer lies in effective marketing. The more you promote your party, the greater hype you’ll be able to create. If you’re still in the planning phase, check out this article on how to plan the perfect New Year’s Eve party. Then come back here to start promoting.
In this blogpost, we’ve put together some of the best promotional ideas for getting the word out about your party. Say goodbye to hiring expensive marketing teams to do the work for you. With these tips, you’ll have a packed New Year’s Eve party in no time.
1. Send invitations to local influencers
Influencers generally have a large following of their own, which means that if they were to announce details about your party to their followers, you would automatically reach large groups of people, across different demographics.
Make a list of some of the most prominent influencers who live in and around your area. Then create custom invitations for them, telling them about your party. Give them all the details, including date, time, and location.
If you’re not sure how to create invites that look good, check out PosterMyWall’s range of new year party invitations. You can customize a design you like, and create the perfect invite to send to influencers. If you’re looking for some inspiration on which template to go with, check out these party invites to skim through your options.
Attach a note with the invite asking the influencer to put up a picture of the invite on their story, with details so that their followers can get their tickets as well. Offer them some extra perks for doing this – for instance, allow them to bring three more friends, or attach a couple of free drink coupons.
2. Sell your tickets online and in local coffee shops
The best way to get people to come to your event is to make buying tickets as easy as possible for them. One of the ways to do this is to sell your tickets online. This way, all people will have to do is click on a link that will let them purchase and pay for tickets in one fell swoop.
You can use Eventbrite to create a page for your event and sell tickets. Once you do this, you just have to share the link to the page so that people can buy their tickets through it. Making an event page on Eventbrite is pretty straightforward. All you have to do is register on the site, click on “Create Event” at the top right corner of the page, and follow the instructions to sell tickets.
You should also print a fixed number of tickets and distribute them among popular local eateries and coffee shops. When you advertise that tickets will be available at those places, more people will go and most likely order food, thereby driving sales up for the eateries in the process. This is a great incentive for these places to keep your tickets at their counters.
3. Promote on Instagram
Instagram is the place to promote, especially when your target demographic is people who are in their 20s and early 30s. Share links to get tickets and announce the places that will have a fixed number of tickets at their counters on Instagram.
Here are some other ideas for Instagram promotion that you should consider:
Put up regular posts reminding people about the event and inviting them to come. Add your tickets link in your bio and let people know that they can find it there. PosterMyWall’s new year greeting cards will make for perfect posts. You can also go the extra mile by creating snappy holiday video cards. Simply customize a new one everyday and post it to your page.
Increase engagement by hosting an Instagram giveaway. Offer people two free tickets or drink coupons if they share your giveaway post. As more and more people share your post on their personal stories, you’ll get more eyes on your party, and therefore, more ticket sales.
Create hype by showing people the planning process. Post behind the scenes footage on your stories, showing people what you have in store for them. Don’t give too much away though. Offer enough information to build intrigue and get more people to buy tickets.
4. Start your promotion well in advance
The trick to an effective marketing campaign is to start all your efforts well before the date of the party. The sooner the better! This way, if something doesn’t work, you always have the option to try again or try something different. Plus, the earlier people know that you have a party going on, the more likely they’ll be to come because they won’t have plans already.
Start your promotion on social media, and then slowly build up from there. Ideally, you should create your dedicated social media pages at least a month before the party. Start with subtle promotion. Let people know that something exciting is coming. Then, as curiosity builds, slowly let other details slip as you gain some traction on your page. Once you feel like you have enough followers, announce the party and start selling your tickets.
5. Offer an early bird discount on tickets
The big advantage of starting your promotion early is that you can secure a greater number of attendees. However, sometimes people don’t want to commit to a plan a whole month or so earlier because they think something else might come up. This is why you need to offer them a big incentive to choose your party over anything else. Cheaper tickets for a limited time will incentivize them to act quickly and buy their tickets immediately.
So, when you begin your social media promotion and before you place your tickets at coffee shops and eateries, let people know that an early bird discount is available for people who buy their tickets immediately. Offer a 10% or a 20% discount, and throw in a few drink coupons. This alone will be enough incentive for people to sign up early on.
6. Hire a local DJ and small bands
Instead of shelling out a lot of cash on a big artist, invite a local DJ to perform at your party. A DJ will cost a lot less and they will spread the word about your party amongst their friends, who will definitely buy tickets to show their support.
Book your DJ well in advance so that they can help you promote and sell tickets as well. Create a separate Instagram post to announce your DJ. You can create a brilliant DJ poster on PosterMyWall using any one of our thousands of templates.
Make sure to review your DJ’s set list in advance so that they can match the vibe of your party.
Small, local bands are also a good option to consider. They can perform periodically during the party. These bands tend to have cult followings, which will help you increase the number of guest attendees.
Start promoting your new year party today!
With event marketing, timing is everything. So leverage the online and offline tools at your disposal to create an incredible promotional campaign for your big new year party. Remember to start well in advance and to begin your promotion with social media. Then, use the tips given above to run a month long marketing campaign, at the end of which, you’ll be able to throw the New Year’s Eve party of the century!
New to PosterMyWall? Choose from thousands of festive templates to create unique and exciting promotional content for all your end-of-year events.
Senior editor at PosterMyWall.
