Designing

Essential print collaterals for charity schools

Print collaterals go together like math and science. In this article, we review the most commonly used collaterals by schools and how to save on design costs.

Charity schools have traditionally relied on print collateral for daily operations.  Whether it’s annual reports, calendars, or brochures, such materials enable the day-to-day activities of charity schools and similar institutions.

What types of print collateral do you need to run a non-profit school? Let’s explore the items you should have at your disposal.

Timetables

Timetables allow you to meet carefully planned goals according to predefined timelines. They need to be updated and flexible enough to accommodate input and adjustments from a wide set of stakeholders. 

You can pick and choose from a wide array of formats and integrate your custom design into timetable templates. Use our wide range of free templates on their website where you can personalize every aspect. With so many themes and designs to choose from, you’ll surely find one that suits your purposes and fits the school’s brand.

Because the timetables are saved in your account, you can return to your My Stuff, make some edits to your timetable template and download a fresh timetable in no time. 

Calendars

Calendars give you a bird’s eye view of what you have in store for the coming weeks and months. You can use school-wide calendars to mark important events and milestones during the school year. 

It’s important to hand out calendars to management, teachers, parents, students, and your biggest donors to let them know your plans. Keep everyone aligned by distributing calendars that outline your plans and goals for the upcoming year. 

Annual reports

Annual reports provide a tangible benchmark of your institution’s achievements. They provide a window into what has happened to your school and your plans for it moving forward. It is, therefore, chock-full of relevant information from your school’s student intake to important financial figures. 

They’re understandably powerful tools for fundraising and strengthening relationships with alumni and benefactors. 

Every detail in an annual report from the data that goes into it to the way it’s presented on paper must be carefully planned and worked on throughout the year. The information must be carefully documented and coordinated while a creative team is enlisted to ensure that it has a polished and professional appearance. 

Sending annual reports to regular donors is a great way to maintain interest in your school. This is also a great way to let them know that your students are working hard to secure a bright future. 

If you want to save on design expenses and time, you can pick from annual report templates that are engaging and easy to follow. You can then focus on collecting the information and making sure that it paints an accurate and relevant picture of your school.

Direct mail

Email may have replaced the bulk of conventional postal mail, but direct mail still has its place in modern society. This is especially true when you want to stay top-of-mind among older donors who feel more comfortable with printed materials.

Here are two of the most often-used print marketing collaterals in schools:

Flyers 

Flyers are a staple for any marketer and fundraiser. You can use flyers to invite parents to school events, to reach out to prospective donors, or to raise general awareness about your school. By having a copy of your flyer, anyone can have easy and convenient access to the information you give them. 

The only thing you need to worry about is the written content and design. Make sure that the most important information is easy to see and understand. They should have sufficient information to RSVP, donate, contact you, or reciprocate with whatever response you need.

If you don’t know where to start, you can always look at school supply drive poster templates. Once you’ve selected a general design, you can customize it with your own information and even make adjustments to the graphic elements.

Brochures

Despite the shift towards digital collaterals, schools and universities still gravitate towards printed brochures. Because they can be handy ways to access information about educational institutions, they’re still largely indispensable ways to learn more about a university, the degrees and programs offered, and other similar details.

To get maximum mileage from your brochures, use compelling images and text. Highlight important alumnus, distinguished professors, and outstanding students to add a more personal appeal while you share information about your offerings. 

Don’t forget to add information like your address, email, and phone number. 

Additionally, you can also include a QR code that directs people to your website. This allows them to do further their research if they need to. 

Wrapping Up

Print collateral allows people to enjoy visual information in an age driven by technology. It has become a somewhat novel experience that engenders greater consideration while adding an element of legitimacy to your institution’s cause. 

Charity schools often have to carefully balance their budgets and carefully consider their expenses. However, with an online graphic design tool like PosterMyWall at your disposal, you can save a considerable amount on design costs while achieving the look and professionalism your collaterals need. 

If you’re interested in running your own engaging classroom project with PosterMyWall, see our classroom projects guide.