As a small business, you need to leverage every opportunity to grab your audience’s attention, whether it’s online or in your store. A good marketing campaign is all about using bold colors and innovative strategies to sell your brand.
One of the easiest ways to do this is by using video on digital signage. Digital signage video content can help you display your products, services, and discounts in a more holistic and attractive manner. After all, viewers are more likely to stop for video and take in the moving graphics than they are to scan a poster.
With PosterMyWall’s range of video for business templates, it’s now simpler than ever to create compelling digital signage content. With our business video maker, not only can you create something that’s aesthetically pleasing, but you can also customize the template so that it reflects your brand efficiently. These templates are also ideal for social media advertising.
Why video for digital signage is a great idea
You can create the most attention-grabbing displays using video and advertise your brand in ways that are simply not possible without it. You can play around with colors, graphics, slideshows, and so much more until you create something that will resonate with your target audience.
And because it’s so easily customizable, you can keep updating the content based on new trends in data and your new offers and discounts. You can also modify the content based on the platform you’re displaying it on.
All of this means that in the long run, not only will digital signage be more effective, but it will also cost you a lot less than other, less flexible forms of marketing.
Finally, digital signage does plenty for impulse purchase sales. Shoppers who see your deals on your in-store signage will immediately be compelled to browse around and buy something. Learn more about digital signage.
Do it all with PosterMyWall’s digital signage partners
Digital signage created within PosterMyWall can be easily powered by signage platforms Raydiant, Screencloud, YoDeck, LG and Signagelive.
This means that PosterMyWall is the one-stop shop for all your digital signage needs. All you would have to do is pick a template, customize it according to your brand, and then use our partners’ services to display the final content online and on your store screens.
Some video templates to inspire
Not sure where to start with creating your video content? We’ve got some video marketing ideas for your small business. Here are just some of our video for business templates that you can use to ramp up your next big marketing campaign.
1. Advertise your exciting event
You can create themed video content to promote a party at your club or your grand store opening. With digital signage, you can go crazy with colors and effects to get more eyes (and more RSVPs) on your event.
2. Showcase your offer
Whether it’s a service, a product, or both, you can show your audience exactly what it is you’re selling with some of the best business videos. Accompany important text with a relevant video, like in this template above, and get your message across in a much more effective way.
3. Be bold with special effects
Want to make sure your marketing content stands out from the crowd? Use colors and effects to display your message.
This is a big advantage of digital signage, especially since the competition for consumers’ attention is so high. Moreover, people prefer content that’s striking at first glance because their time is valuable and they don’t want to waste it on boring and redundant advertisements.
4. Get up close and personal
With digital signage and video, you can not only show your audience the finished product available for them to buy, but you can also display the process behind it with dedicated small business videos. For instance, the template above shows a steakhouse perfectly seasoning its steak, ready for consumption.
This will lead to your customers appreciating the work put into readying the product for them. This, in turn, will make them more willing to spend their money on your business.
5. Display your daily specials
Say goodbye to the hassle of printing new menus and price lists every time you update your offers. With one click of a button, you can switch out an image, change pricing, or update any other element on your advertisement. With zero additional cost!
6. Convey important information effectively
If you’ve got something important to say, you’ll need to do it in a manner that grabs people’s attention. Whether you’re announcing your store hours, listing dos and don’ts, or displaying health and safety guidelines, doing it with video and graphics can help you get your message across a lot quicker.
7. Build intrigue with digital signage
Opening up a new branch for your store? Launching a brand new product? A new menu item, perhaps? Build intrigue for your big announcement in the days and weeks leading up to it with exciting digital signage content, like the one shown above.
8. Celebrate big days with your customers
People appreciate businesses who join them in acknowledging and celebrating important days and holidays. Whether you’re announcing a Mother’s Day sale, honoring the vets on Memorial Day, or wishing everyone a happy St. Patrick’s Day, you can elevate your acknowledgement using video.
Use video for business to take your marketing to the next level!
Now that you have the templates and advice you need to get started, what are you waiting for? Start your design journey today and begin customizing your favorite template. Remember, if there’s one thing that’ll get your customers to look at your content, it’s video. And if you use the right colors and graphics, you’ll be able to create a marketing campaign that’s both unique and exciting.
New to PosterMyWall? Check out our intuitive design tools and templates, and start creating a fun design today!
Senior editor at PosterMyWall.
