St. Patrick’s Day is a fantastic celebration of Irish culture, and no event is complete without themed food and drinks. You may be tempted to go with good old green beer, but isn’t it time to shake things up?
You can maximize profits and attract new patrons by serving fresh and exciting celebratory drinks at your venue. Level up your mixology game and create lucky drinks that will keep your guests’ glasses full all night long.
Drinks that will make your St. Patrick’s Day celebrations a hit
With so many bars and restaurants offering themed specials for St. Patrick’s Day celebrations, you have to ask yourself: how do I stand out from the crowd? You can choose to fall back on traditional green drinks or introduce top-notch lucky cocktails to your menu.
With a bit of creativity, you can level up your celebration game and drive great sales throughout the event.
Here are some great ideas that may serve as inspiration:
Root’s Man Flip
Mix 2 oz. Appleton Estate Reserve, 1 oz. Rich Simple Syrup, 1 whole egg, and 2 vanilla pods and shake for half a minute. Once mixed, add 3 oz. Guinness Stout with ice and shake for 10 seconds before straining it into a chilled glass. Top it with a pinch of cinnamon for a perfect kick.
Mix 5 oz. of the flavorful Q Mixers ginger ale and 1.5 oz of premium bourbon together in a highball glass. Garnish the slightly spicy yet clean drink with a lemon peel to amp up its appeal.
A heady combination of green pickle juice and bacon bourbon poured in a salt-rimmed glass? Now, that’s a sure-fire recipe for success!
Pot of Gold
Made with crisp, clean vodka, elderflower liqueur or syrup, fresh cucumber and mint, and a short pour of ginger beer, this darling drink is the perfect amount of sweet with a spicy side. Vodka martini fans, this one’s for you!
This recipe uses coffee liqueur, a long pour of milk, and the sweetness of amaretto to create this ultra-smooth, creamy, and satisfying drink that’s light on the liquor. Hangover? We don’t know her.
Pour 2 oz. Cabo Wabo Blanco Tequila and ½ oz. lime juice into a glass half-filled with ice. Stir well, strain into a chilled martini glass, and then top with ginger ale. If desired, garnish this classy cocktail with a lemon wedge.
The Massey Cocktail
This high-class cocktail is made with Irish whiskey, London dry gin mixed with sweet vermouth, herbal liqueur, and Italian bitter. This combination is an excellent way to celebrate Irish whiskey in all its glory.
Frozen Mint Lemonade
Slushie, minty lemonade with the oh-so-amazing addition of rum in the blender creates a refreshing drink that delivers a balanced blend of tartness and sweetness.
Create buzz around your new menu items with St. Patrick’s Day poster templates
You could create dozens of delicious drinks that will have your regular patrons craving thirds and fourths. But unless you market them correctly, you won’t be able to reach new customers and make the most of your drink specials.
Many bar and restaurant owners think that marketing is too expensive to bother with, so they miss out on golden opportunities to bring in a fresh wave of customers. However, the truth is that you need to make the most out of all marketing opportunities if you want long-term success.
Luckily, marketing is easier and more accessible than ever. The internet has made it a breeze to access resources that will help you level up your marketing game with tried-and-tested strategies and techniques.
For example, Use PosterMyWall’s wide range of St. Patrick’s day poster templates to design fresh print collateral at a nominal cost. You can promote your bar and your exciting new drinks with custom flyers, posters, and other physical displays. It is also a breeze to create Instagram posts, Facebook banners, videos, and other content you can post online. Branding done right, wouldn’t you agree?
With smart techniques, strategies, and St. Patrick’s posters to back you up, you should be able to hook your targeted audience’s attention with your carefully thought-of St. Patrick’s Day drink specials. That’s bound to create its mark!
“May your troubles be less, Your blessings be more.
And nothing but happiness, Come through your door.”