Bars, Events, Marketing

How to promote your Mardi Gras bar specials

Are you looking for new ideas to promote your Mardi Gras event? Learn a little about why we celebrate this colorful holiday and some amazing tips to ensure a busy bar come March.

Mardi Gras is well known as an amazing day for letting loose and sharing in the celebratory spirit. And what a better way to enjoy that energy than with some “spirits” provided by your bar! Crafting a Mardi Gras event can be a great way to drum up business and build up your local community.

This article will cover some awesome tips on how you can promote your Mardi Gras bar specials to get your event hopping.

The history of Mardi Gras

Mardi Gras celebrations traditionally start on a Christian holiday called “Fat Tuesday” which lies the day before “Ash Wednesday” before the yearly celebration of Lent begins. This year Mardi Gars will fall on the first of March.

In the Christian faith, Mardi Gras, which is French for Fat Tuesday, is a day of festivities meant to proceed Lent. You can enrich your body with fatty and nutrient-dense foods and celebrate life on this day. This preparation is necessary before showing your humble desire to become more than you are by fasting and paying penance during Lent.

Nowadays, Mardi Gras has evolved into a widespread weeklong celebration of all of life’s joys. Even if you’re not Christian, Mardi Gras is a wonderful time to get together with your community. So, celebrate the end of winter and enrich the life of the New Year as we all should during the spring procession on Mardi Gras.

3 ways to promote your Mardi Gras bar special in style

While Mardi Gras is an ancient celebration of spring and our desire to enjoy all that life has to offer, it’s also a great time to attract new business to your bar. With such a widespread celebration, there are a lot of opportunities to get people interested in your bae. But you’ll need to devise some promoting strategies that help you stand out from the crowd of other bars that will likely be taking advantage of this event.

Here are 3 of the best promotional ideas you can use to ensure your bar is bustling come March 1st.

1.) Theme the event

A lot of bars may say they’re going to host a party during Mardi Gras, but then, when the customers start coming in, it’s just like any other night. The best way to get a buzz around your event is by going all out.

While not everyone can make it to New Orleans for the big parade, you can bring a little bit of that magic to your business. The three colors of Mardi Gras are purple, green, and gold. Use them in your marketing and for your décor scheme. Take it a step further and host a masquerade night and encourage guests to dress up or at least wear a flash eye mask before they head out to make the night special.  

Consider how you can use Mardi Gras poster templates to get the word out about your themed event. Using posters that feature the mask immediately invokes the spirit of Mardi Gras and helps people understand your theme.

Customize Mardi Gras invitation template here.

2.) Host an interactive night of games

Another way to get people to your event is by making it interactive. Everyone loves games!

After being stuck inside for so long, many are looking not just to get out, but to interact with friends and new people by getting a little competitive or testing their trivia knowledge. Hosting a game night on Mardi Gras will give your party more of that community feeling than your competition.

Customize Mardi Gras flyer here.

Spread the word with a jester-themed poster that you can customize from PosterMyWall, so that potential customers know you’re taking the fun and games approach to this holiday.

3.) Reach out to “micro” or local influencers about a special menu

Local influencers, like bloggers, food reviewers, or travel specialists can be a great way to spread the word about your bar and Mardi Gras event.

While you’re at it, give them something special to highlight by creating delicious and beautiful drinks or menu themes that you can share online using a themed menu template. Customers will be sure to seek out this unique experience, and the Influencer can take inspiring pictures of your food and drinks to drum up excitement. 

4.) What to post

It’s easy to find yourself covering all kinds of topics, or stick to one topic for your social media schedule. These strategies run the risk of confusing your audience in the former case and boring them in the latter.

Finding the right mix for your bar’s social media schedule can be hard, but this can be done by some trial and error. Melissa Libby from Melissa Libby and Associates suggests picking three to five priority topics every month.

So in March, you want to post about your new Mardi Gras themed drinks, some Mardi Gras fun facts and cover the various games and festivities at your bar.

Get the word out

All these tips will help ensure that your bar event stands out from the crowd to come on March 1st, as they truly embody the spirit of Mardi Gras. After two years of canceled events, people are looking to get out of the house and have a good time. Make a place where they can get a bang for their buck and have an awesome time out.

Mardi Gras is about celebrating all the joys and blessings of life after all, and no matter what your faith is, that is a holiday spirit that everyone can get behind!