Spring is a time for new beginnings and fresh starts. For businesses, it’s a golden opportunity to rake in profits. But not every company has a sales boom in this season. If that sounds like you, you can turn things around if you start planning right away. But where do you even begin Here are some surefire ways to accelerate your sales this spring!
Giveaway events build brand loyalty
Hosting a giveaway is the perfect way to spark interest in your spring sale. People love getting free stuff, so why not leverage that and build brand loyalty?
For starters, ensure that people can only enter your giveaway event through your website so that you can track how many people are engaging with your brand. More importantly, you’ll have their email addresses when they sign up for the giveaway, which you can use for email marketing.
Next, you need to ensure that the prize you’re offering is in demand and relevant to your brand. For instance, you could give away a cap or a necktie if you’re an apparel brand. It’s best to start with small, inexpensive items and ride before you start giving away expensive items. Ride the learning curve with each giveaway and understand what works for you.
All that’s left now is to promote your giveaway. What better way to do that than on social media? I recommend pairing up with a YouTube channel relevant to your brand and products. For instance, a home decor company would go well with a DIY YouTube channel. Just make sure the channel’s audience is the right demographic for you.
You can also promote your giveaway event on social media, preferably Facebook, Instagram, and Twitter. These platforms have a massive outreach and can drive your sales significantly, especially if you go for a paid promotional campaign. Either way, don’t put up walls of text to promote your event. Use these dynamic spring sale flyers instead.
Limited-time offers can boost your spring sales
Limited-time offers can ramp up your sales big time. Think about it – you are offering a product at a discounted price for a limited time. As a result, people who were previously too lazy to buy it or were waiting for the right time will immediately spring into action and buy your product.
Not all limited-time offers are adequate, though. The trick is not to give a date when the sale will end because otherwise, your customers will probably wait until that date. The goal here is to make the purchase enticing so that the customer buys your product sooner rather than later. From the customer’s perspective, a limited-time discount is a way to save their money in return for spending sooner, and that’s a win-win for everybody!
Another nifty idea is to offer free samples and complimentary stuff to your buyers. That’s because customers think that free products are more valuable than discounts. For instance, you could give out a free cap of the customer’s choosing with every t-shirt they buy.
The problem is that freebies work for some businesses better than others. Giving out a free sample would not be too heavy on the wallet for a beauty brand, but giving out apparel or furniture for an apparel shop or a home decor store isn’t financially viable.
Thankfully, there’s a way around that problem – you can offer low-value complimentary products. If you’re selling an expensive product such as a premium sofa set, you can provide furniture pads that keep the floor free of scratches.
Reward customer loyalty
According to statistics, 75% of customers favor a brand that rewards them for being loyal. Customer loyalty is an essential metric of a business’ success. If your customers keep coming back to you, they trust your brand and perceive value in what you have to offer. For that reason alone, you need to reward their loyalty by providing them with special discounts only available for loyal patrons. You can do this via SMS or email, whichever is more convenient for your customers.
A customer loyalty program entails providing rewards and discounts for repeat purchases. For instance, if a customer buys two shirts, they get the third one free. Or, if they purchase a certain amount, they get a discount on their total purchase price. You could also consider implementing a customer loyalty program that gives points to customers every time they make a purchase. Once they’ve accumulated enough points, they can redeem them for discounts or freebies.
There are different ways of designing a customer loyalty program that will work for your business and make your customers happy. But it’s vital to make sure that the terms and conditions are clear from the outset so that you don’t have to deal with any disgruntled customers later.
Host a contest
A contest is an excellent way to generate buzz around your brand and drive traffic to your website, ultimately leading to sales. It helps when the prize given at the end of the competition is something people want – like an all-expense-paid trip to a luxury destination.
When hosting a contest, make sure that the terms and conditions are clear and easy to understand. Spell out what people need to do to enter the competition, how exactly you will choose the winner, and when you will award the prize. Don’t forget to mention the duration of the contest.
A final piece of advice
Although the strategies discussed in this blog will surely boost your spring sales, you need to tailor each one to your business and audience. What works for one company might not work for another. So, experiment with different strategies and see which ones give you the best results.
Another thing to keep in mind is to pair these strategies with different types of marketing. For instance, you can promote your limited-time offers with a targeted paid social media campaign on Facebook or Instagram. Similarly, having an SEO-optimized website with a fantastic blog where you can advertise giveaway events can boost your website traffic and, thus, sales.