Ramadan, the month of feasts and blessings, is mere months away. If you’re a restaurant owner, you better start preparing because Ramadan will be pretty busy. No matter what cuisine you serve, customers will be looking for an authentic Ramadan experience that makes them feel at home. Here are the six must-have strategies to get your Ramadan promotion rolling.
“All you can eat” is all you need
Before anything else, understand that the target audience for your Ramadan promotion is super-hungry Muslims who are waiting patiently for the clock to strike iftar. The best way to bring them to your doorstep is by offering an all-you-can-eat buffet.
Imagine you haven’t eaten all day and then stumble upon a place where you can eat as much as you want, no questions asked. I bet you would rush in and start devouring delicious food without a thought. That’s the power of an all-you-can-eat buffet!
While this is great, as a restaurant owner, you’d intuitively think that you’ll get the shorter end of the bargain. The trick is to charge a reasonably high fixed price per head so that most customers pay more than they can eat.
There’s no such thing as unlimited food because a customer’s appetite is limited, and they would eat as much as they would normally, maybe a little more. But the thing is, when you’re serving customers who haven’t had water since dawn, they would probably fill themselves up with the drinks first and end up eating less than they normally would have.
Executing an all-you-can-eat buffet is tricky, so it’s best to iron out the economics well before Ramadan bells strike. The trick is to be vigilant of your overheads, minimize waste, and procure your supplies in bulk so they come cheap.
Experiment with the menu
Ramadan is the perfect time to show off your culinary skills and get creative with the menu! Expect a lot of hungry customers to show up at iftar time. Most of them are probably existing customers who want to try out something different this Ramadan. That’s your chance to spice things up a little, get creative with the menu, and come up with Ramadan-themed dishes that would tantalize your customers’ taste buds.
Of course, you don’t have to reinvent the wheel here. If your specialty is burgers, try coming up with a Ramadan twist like lamb burger patties instead of beef. If you’re an expert in Chinese cuisine, then consider adding Ramadan-themed dishes to the menu, like beef and broccoli in a thick gravy sauce. The possibilities are endless!
The key is to keep it simple without sacrificing taste. Remember, your customers are fasting, and they don’t have the luxury of time to experiment with different flavors. If you need professional advice, check out this comprehensive guide on creating a mouth-watering menu.
Step up your decor game
Now that food is out of the way, focus on turning your restaurant into a Ramadan-themed place. After all, customers don’t just want to soothe their taste buds but wish to have an overall Ramadan-authentic experience.
You don’t have to turn your restaurant on its head to achieve this, but small changes can make a world of difference. Try hanging lanterns and Arabic calligraphy on the walls to enhance the Ramadan ambiance of your restaurant. Also, change up those old tablecloths and add Ramadan-themed plates, cups, and cutlery.
And how could anyone forget dates? Consider slicing them up in creative patterns, or try serving them with some special homemade fruit sauce. It’s a great way of showing your customers that you have gone the extra mile to make their iftar experience truly special!
Lastly, nothing beats slow background music while you and your loved ones dine in for iftar. As a rule of thumb, you shouldn’t play music until after dusk’s call to prayer, as it’s considered unethical to play music during the call of prayer. Play mellow Ramadan-themed music when the customers are about 15 minutes into their feast.
Personalize your customers’ dine-in experience
Your restaurant’s Ramadan makeover isn’t complete without taking your service style up a level. Customers want a more personal dining experience in Ramadan, so you must adjust your service to cater to their needs. Remember, Ramadan is a time for family and friends to gather together and break their fast.
Try seating them together in one big group instead of separating them into small tables. It’s also vital that you keep the conversation flowing by asking your customers about their day and how they’re finding Ramadan. This is your chance to get to know them personally and show that you care about their Ramadan experience.
Last but not least, always seek your customers’ feedback, Ramadan or no Ramadan. It’s the best way to know what you’re doing right and what needs improvement. Pay particular attention to what your customers say should be added or tweaked in the menu. After all, great taste brings satisfied customers!
Promote your restaurant with Ramadan poster templates
Now that you have everything in order, you should focus on advertising your restaurant’s Ramadan deals. What better way to do that than social media marketing? Social media is your best friend. You can reach out to thousands of people in seconds, and before you know it, your restaurant will be swarming with hungry customers.
Instagram is the perfect place to advertise your Ramadan promotion. All you need to do is take mouthwatering pictures of Ramadan-themed dishes with the restaurant’s stunning ambiance shining subtly in the background. Post these images on your restaurant’s Insta business page, and you’ll surely get traction in no time.
Next up, run a paid promotional campaign on Facebook. Facebook ads target people who are most likely to convert. Just make sure the ads are short. Static yet enticing posters work well in letting people know about your Ramadan deals. Why hire a graphic designer when you can use creative and customizable Ramadan poster templates.
Lastly, you need a well-optimized website on Google to rank higher in keyword search results. A strong presence on Google is necessary for people to find you. Consider hiring an SEO specialist at least during Ramadan. Also, post articles about your Ramadan deal on your website blog and link them to your Facebook, Instagram, and Twitter profiles. That will improve your website’s Google ranking and help build organic traffic on your socials!
Some food for thought
Running a restaurant is no walk in the park. It’s unpredictable because sometimes you only get a handful of people coming in, whereas on other days, swarms of people show up, and it becomes difficult to serve them all. During Ramadan, you can expect high traffic, so make sure to pile up those stocks, especially if you’re introducing an all-you-can-eat buffet.
Having a reservation system always helps knowing how many people you can expect every day at iftar. It will take some time, but eventually, you’ll find a pattern and determine how many customers you can expect the day after.