It’s almost that festive time of year again – Eid is just around the corner! Muslims around the world are sitting in anticipation of this much awaited holiday, buying new clothes and shopping for gifts. And as a retailer, you probably already know what that means. It’s time to turn up the volume on your marketing game and get ready for that incoming Eid traffic.
Eid is the time of celebration, endless dinner parties, and family gatherings. It’s also a time of giving and receiving, which makes it the perfect time for retailers to try out some new marketing trends and increase store traffic. But how do you know which marketing strategies will work best? And how do you get people to pay attention to your brand when there are tons of others competing with you at all times, especially before Eid?
To answer your concerns, we’ve gathered a few great marketing tips for Eid that you can use to boost sales and increase customers.
Decorate your store
The first step toward an attractive and effective Eid marketing campaign is to make sure you look the part. Your customers will definitely be interested in a store that attracts them even from a distance.
Make sure you let your customers know you’re celebrating Eid in style by setting up and decorating your store to match the overall Eid vibe. Decorate your space with streamers, balloons, and fairy lights to give off a festive atmosphere. You can add Eid-based elements to your decor, like hanging some cardboard cutout crescent moons from the ceiling along with balloons, or strategically placing some lanterns around your store.
Of course, decor isn’t just limited to if you have a website, active social media platforms, or any other online presence, you need to remember to decorate that space as well. Add some Eid based elements to your Instagram feed. Throw a themed animation into your profile picture. Make sure every aspect of your retail brand openly shows your acknowledgement and appreciation of Eid to your customers.
Host an Eid contest
Who doesn’t love contests and competitions? Especially when you get the chance to win a special prize and be featured on a popular forum. Having fun little contests helps you create a positive and happy vibe and helps people engage with your brand a lot more.
Host an Eid competition and encourage your customers to take part so they can win fabulous prizes. There are a ton of ways you can do this. If you’re a clothing retailer, you can ask people to send in shots of them in your festive Eid collection and reward the customer who styles it in the most creative way.
Vendors of party decor and other similar items can have customers send them pictures of how they use your products to decorate their Eid parties and reward those who do it best. This Ramadan based social media contest from MyUS encourages customers to share photos of their Ramadan and Eid celebrations by promising a repost and a special gift card as a reward for the winning photo.
You can also host smaller contests within your physical store. Set up a digital display of a couple of Eid based quiz questions and have walk-in customers answer them in order to win a special discount on your products.
Encourage customers to share happy moments with you through user generated content
Eid is all about empathy, giving, receiving, and spending time with family and friends. In short, it’s a very emotional celebration for many people around the world. Which is why one of the best ways to market your brand on Eid is to evoke sentimental feelings from within your customers. And what better way to do that than through user generated content?
User generated content is basically like free endorsements for your business, which is why it’s essential for you to acknowledge and recognize it. Encourage customers to post user-generated content on social media in the form of posts, stories, and captions. As a fun campaign idea, you can have them share their favorite memory with your brand for Eid and tag your brand with a special hashtag. Use something like #EidMemorieswithYourBrand or #EidwithYourBrand to make sure it’s easy to follow, use, and share on social media.
Look through this hashtag before Eid and repost all the special mentions and tags of your brand on your Instagram story on Eid day as a special holiday gift for your customers. To encourage more content, you can promise a special 10% discount to all the customers whose content gets reposted on your account.
Announce all your special offers
A lot of people spend Eid shopping for gifts, clothes for themselves, or supplies for all their dinner parties and gatherings. Which is why you need to make it clear that you have special offers for all those customers looking for a good bargain this Eid.
Nothing is more appealing to a customer than a sign that says “sale”, “special offer”, or “promotion”. And you can make these signs as creative and vibrant as you want. Use PosterMyWall to browse through a wide range of Eid sale posters and find the right templates to suit your needs.
To create the perfect Eid poster, add your brand name at the top, so it’s visible to customers even from a distance. Add in your special offers in a bright, bold font. Throw in some Eid elements and vibrant animations to brighten up your announcements. Make sure to add in all useful information, like timings, sale limit, website link, and much more. This social media post by food delivery platform FoodPanda does a great job of using Eid to promote their offers by offering upto 70% off on restaurant delivery.
Once your poster is ready, you can put it up all over your store. Put it up at the cash register, on the front display windows, and hang them up from the ceiling. Post them on your Instagram and Facebook stories and make sure your website lets people know you’re having this special Eid sale as well.
Build up the anticipation throughout Ramadan
Sure, it’s important to acknowledge and celebrate Eid the right way. But odds are, your customers might not notice your efforts among all of the competition out there. So how do you make sure your customers know to associate your brand image with Eid celebration?
By keeping up the hype throughout Ramadan, of course. Ramadan is the holy month that precedes Eid, and is recognized by many Muslims as not only an important religious event, but also a time for giving, receiving, and growing closer to loved ones. Which is why it’s vital for you to make sure your marketing efforts don’t just start up a day before Eid, but rather continue to offer something special to your customers throughout the month leading up to Eid. Make sure to offer your customers an authentic Ramadan experience through special offers, limited edition products, and much more so that they know they can count on you to make their Eid day special too.
You can also partner up with a local charity organization to keep the Ramadan and Eid hype going. Since both of these are events related to giving and sharing, this will be a great way to give back to the community while also gathering some much needed customer attention. UAE based brand Namshi did a great job at this by partnering with the non-profit Dubai Cares in Ramadan and launched a limited edition line of hoodies, the proceeds of which were donated to the organization as an Eid fund.
You can partner up with an organization in your area to play your part this Ramadan too, and let customers know that you’re ready to celebrate Eid in the best ways possible.
Eid marketing done right
Eid is a time of joy, happiness, and festivity. It’s also a time when all those celebrating are seen scrambling around looking for the right clothes, ideas, gifts, or party set up. Use these Eid marketing tips to level up your marketing game this Eid so that you can promise your customers a special experience on this festive occasion.