School is coming to a close, and for many kids, it’s time to start thinking about what they want to do with all that time off. For around 30% of adults, they’re planning to send their kids to some sort of summer camp to learn new skills, make new friends, and (most importantly) have fun!
There are plenty of summer camps for parents to choose from, but there’s no doubt yours is the best. You just have to prove it! Here are a few tips to expand your summer camp promotions and how to increase summer camp enrollment.
Build a stunning website
Any good campaign needs a home base. Since most summer camp promotions are online these days (along with just about everything else), the first step to boosting enrollment is to build a stunning website where people can learn about the camp and how to sign up.
Your website might be the most important part of building your summer camp enrollment. It gives potential campers everything they need to enroll, including:
- Information about the camp
- Photos and videos
- Enrollment form
- Payment processing
The idea is that with one visit to your summer camp’s website, someone should be able to see everything they need to decide whether they want their child to attend and then take steps to enroll as well.
Include a FAQ page
Parents always want to know where their children are, who they’re with, and what they’re doing. In other words, there’s a thousand questions parents might want to ask you before sending their child to your summer camp—especially if it’s an overnight camp.
Instead of responding to dozens of messages and emails at all hours of the day, why not include an FAQ page on your website.
FAQ stands for frequently asked questions. It’s just a list of the most common questions asked by potential campers followed by detailed answers. Here are some of the most common FAQs that summer camps should answer:
- When does registration begin?
- How to register for the camp?
- Do you offer financial aid?
- What is the cancelation policy?
- What does my child need to bring?
- What does a regular day look like at camp?
- What sort of activities will my child participate in?
- Where is the camp?
Now, instead of sending you a message, taking time out of your day, parents can simply browse through the FAQ section and find answers to their most burning questions. When all the parents’ questions are answered quickly and efficiently, they’re more likely to enroll their child in your camp!
Talk about your team
You and your camp staff are going to be supervising dozens of children for the duration of the summer camp. Naturally, parents will want to know who’s looking after their kids.
To alleviate concerns, it’s always a good idea to add an “About Us” page to your website. You can introduce your team, talk about their specialties and backgrounds, and show parents that their children will be in good hands. And don’t forget a fun picture of each team member!
Knowing who will be watching their kids helps put parents’ minds at ease, helping them make the decision to enroll their child in your camp.
Mention health and safety protocols
Children’s safety is the utmost priority for parents when choosing a summer camp. Nobody wants to send their kids somewhere they could potentially get hurt or sick. Especially in the era of COVID-19, make sure you include your summer camp’s health and safety protocols.
You should mention at least the following health and safety information:
- Face mask requirements (if applicable)
- Social distancing policies
- Cleaning and sanitizing practices
- Access to hand sanitizer and handwashing stations
- Health screenings
- First aid certifications
- Food safety and allergy information
- Lifeguards and personal floatation device usage (if applicable)
Health considerations are serious, especially today. The more at-ease you can put parents’ minds, the more likely they’ll be to enroll their child.
Make eye-catching summer camp ads
Summer camp promotions are more than just adding the right information to your website. You also need to branch out to other platforms to draw in potential campers. The best way to do that is with eye-catching summer camp ads.
Advertisements like posters and flyers are a great way to promote your summer camp both in-person and online. Make sure your advertisements are bright, colorful, and full of helpful information. The goal is to catch someone’s eye, give them the essential information right away, and entice them to read on. By the end of the page, they should be interested enough to visit your website to learn more and possibly even enroll!
The key to a successful summer camp promotion advertisement is to make one central point of focus. This is typically something like “Summer Camp 2022” in big letters, bright colors, and a fun modern font at the top of the page. You can also add some decorations around the page to really make the flyer pop.
Then, sprinkle relevant information around the page. Include enough information that readers can get a gist for the most important parts of your camp, but you don’t want to add so much that you force people to read a novel. Nothing is scarier to readers than giant walls of text! Bullet points are your friend.
If you’re not a designer, that’s okay. Head over to PosterMyWall for tons of summer camp advertisement samples to get your creative juices flowing. You can also use our free flyer maker to create professional-looking summer camp posters without needing professional-level skills.
Just choose the template that suits your summer camp, fill in your information, and you’re ready to post it online or around town. Then, simply sit back and watch your enrollment list grow!
Simplify the registration process
Nobody likes to work harder than they have to—especially if it’s for something optional, like going to a summer camp. If the enrollment process is too difficult, there’s a good chance most people will give up and choose a different camp for their summer fun.
Simplifying your registration process is a great way to boost enrollment for your summer camp. The fewer steps there are, the more likely someone is to complete the enrollment process, and the more campers you’ll have this summer.
Think about how many steps are in your current registration process. Then, try and remove some of them. Ideally, it shouldn’t be much harder than submitting some personal information and then inputting credit card numbers. Even better, design your website so campers can sign up and pay without ever leaving the page. It doesn’t get much easier than that, and everyone loves a one-stop-shop!
Make this summer one to remember
You already know your camp is the place to be this summer. Now, you need to prove it to everyone else!
The best summer camp promotions are easy and informational. Design a stunning website that answers all parents’ questions, spread the word with colorful posters, and make the entire enrollment process as easy as possible.
When you’re ready to start promoting your summer camp, don’t forget to hop over to PosterMyWall’s free online flyer maker. You’ll find tons of summer camp advertisement samples to boost your creativity and plenty of templates to make designing a professional-looking poster a breeze.
With great promotional tools comes great enrollment numbers for your summer camp. Get out there and spread the word!
Senior editor at PosterMyWall.
