With Independence Day just around the corner, we bet you’re busy prepping your 4th of July sale and planning how to best market it. Because with people in a festive mood, they might be more inclined to open their wallets—provided that they’re aware of your sale, that is!
So whether this is your first 4th of July sale rodeo, or you’re a seasoned business owner who needs new 4th of July sale ideas, we’ve put together this guide to six effective 4th of July sale ideas that are worth giving a shot.
Execute these 4th of July promotion ideas well with the right tools, and fireworks won’t be the only things rocketing upward on the 4th of July: so will your sales!
Excited? Then let’s dig right in.
1. Create 4th of July flyers
Flyers are a tried-and-tested marketing technique for businesses in practically any industry. Create flyers that promote your 4th of July sale, then put them up around the neighborhood. Separately, publish your same flyer designs on social media.
By doing so, you spread the word about your sale to both offline and online shoppers. Talk about getting the best of both worlds!
Of course, the first step would be to design your 4th of July flyers. And you don’t have to fret if none of your staff are ace graphic designers. Because with PosterMyWall, designing the perfect flyer is easy.
Grab one of our 4th of July sale flyer templates, then use our drag-and-drop editor to customize the template’s text, images, and colors. You can also use filters to add that extra oomph to your design. Alternatively, tap on our QR code generator to insert custom QR codes that point to your website.
If customers need to use a special promo code to get a discount during your 4th of July sale, be sure to advertise the promo code in your flyers. This is exactly what financial blogger Beez has done in her own 4th of July sale flyer:
2. Film creative promotional videos
Don’t stop at just creating social media image flyers to promote your 4th of July sale! Think about putting out a video or two as well.
A well-shot video can hold your followers’ attention, keeping them engaged as you promote your sale. And if your video is especially catchy, it could go viral and give your brand awareness—and sales!—a massive boost.
Here’s one 4th of July sale video we’d rewatch over and over. It’s by online thrift shop Goodfair, which enlisted a staff member to bust out some funky dance moves while wearing the Camp Goodfair tees that are on sale.
The video is undoubtedly popular, scoring over 13,000 likes. It was also effective in promoting Goodfair’s 4th of July sale: at least one TikTok user left a comment to say they had placed their order!
If you’re worried about video production costs, you’ll be glad to know that you can produce some pretty mind-blowing videos with just your smartphone. Check out our guide to shooting high-quality videos on a budget to learn more.
3. Email customers about your upcoming sale
If you have an email list, whip it out and blast an email to your customers to tell them that:
- You’re having a 4th of July sale; and
- They absolutely shouldn’t miss out.
To give customers a sneak peek of what’s available in your sale, insert images of your products and their sale prices into your email. Also, add prominent “Shop now!” or “Buy now!” call-to-action buttons to get customers to check out your sale.
Need inspiration for your 4th of July emails? Then bookmark this email sent by online decor store JustArtifacts to promote its wares:
The email has a simple and clean design, drawing attention to JustArtifacts’ products. The business’s generous use of call-to-action links also makes it easy for subscribers to buy products that have caught their eye.
P.S.: If you’re new to email marketing and need a leg-up on sending promotional emails, do give our article on designing a professional email newsletter a read!
4. Come up with marketing slogans
We’ve all been there: we’ve heard a brand’s catchy advertising slogan while watching TV or listening to the radio. After that, we just. Can’t. Get. It. Out. Of. Our. Head. We constantly think about the brand and tell our family and friends about it.
Needless to say, that business’ marketing efforts paid off. And you can take a leaf out of its book by coming up with your own catchy 4th of July marketing slogans.
But what will your slogan be? That’s the tricky part that will need some brainstorming. We suggest coming up with slogans that:
- Are short, punchy, and easy to remember
- Involve creative wordplay (such as rhymes and puns)
- Tell customers what your business is about
Test your shortlisted slogans with your staff and customers and refine them accordingly. And when you’ve found the slogan that you’re satisfied with, use it everywhere!
You can even incorporate your slogan into the products on offer during your 4th of July sale. For example, gym wear retailer Hoss Wear is selling its popular 4th of July-themed tees imprinted with the slogan: “These colors don’t run…and neither do we.” Love it.
5. Collaborate with influencers
Don’t just rely on the strength of your own following—tap on influencers to promote your 4th of July sale!
The key is to identify influencers who operate in niches similar to yours. If you sell fitness equipment, then look for fitness and physical training influencers. Or if you’re selling chocolate, then you’ll want to work with influencers who are in the food niche.
For example, Keto chocolate brand Choc Zero previously partnered with Emma Claire Susman to do a 4th of July promotion of its white chocolate chips to her followers:
After shortlisting influencers, reach out and ask if they’d be interested in featuring your sale on their platforms. Keep your message short and friendly, highlighting what they can expect to get out of the collab.
Influencers will also typically ask for a partnership fee, which can be on a per-post basis or commission from every successful sale. Negotiate with your chosen influencers to find an arrangement that works for both of you.
6. Get your 4th of July sale featured in blogs
Apart from working with influencers, explore getting your 4th of July sale featured in blogs and online publications. Depending on the scale of the promotion, you could have your sale featured in a listicle of upcoming 4th of July sales.
For an example, take a look at this list of best 4th of July sales put out by the Food and Wine website:
In our opinion, though, it might be worth paying extra for a dedicated feature of your sale. This way, you won’t have to share precious promotional space with other brands. Especially if they might be competitors.
Regardless of the format of the feature, it should include key details of your sale such as:
- The name of your brand (of course)
- The start and end dates of your sale
- Your store location/website, depending on whether your sale is being held online and/or offline
- Promo codes that customers need to use to claim their discounts
- Anything else worthy of mention, such as special items you’re letting go at a massive discount
Which of these 4th of July sale ideas will you use?
There are many things for people to get distracted by on the 4th of July. Think barbecues, fireworks, parties with loved ones, and so on. So you’re going to need to come up with creative 4th of July sale ideas to get your sale remembered as people count down to this exciting day.
Whether you’ll be creating 4th of July flyers, videos, or email newsletters, or even reaching out to influencers and publications, PosterMyWall is one tool that you’ll need.
That’s because our graphic design platform makes it easy to create stunning flyers, videos, and email newsletter templates. (We can even send your email campaigns for you if you’d like!) And when you collaborate with other organizations, you’re going to need to provide marketing collateral—which can also be designed in PosterMyWall.
Can’t wait to bring your 4th of July sale ideas to life? Then sign up for your free PosterMyWall account here.
Senior editor at PosterMyWall.