Don’t let your product launch fizzle. Get the word out early and start some hype with a coming soon email campaign. Email is one of the most effective forms of marketing with an incredible $36 average return on for every $1 spent. That’s a 3,600% return on investment! However, you have to do it right.
A great way to create an effective new product launch email is to use an email template. That way, you can ensure your email is well-designed and will catch the eye of every potential customer. Here are ten coming soon email templates for you to use for your next product announcement.
Create a visual hierarchy
People read from top to bottom. Naturally, you’d want to put the most important, attention-grabbing information at the top to encourage readers to make their way down the page. To emphasize the most important information and lead readers down the email, it’s best to create a visual hierarchy.
A visual hierarchy is like a reading roadmap. It guides readers down the page and showcases information in order of importance. For example, your heading or title should be the most important information on the page, so make it the largest. Then, the smaller subheading will explain more, followed by the smaller-yet description — and so on down the page.
Not only does a visual hierarchy help readers easily find the most important information, but it also guides and entices them to read more. Email readers don’t like to be confused, so show them what to look for next for easy readability.
Invite readers to learn more
You have a lot to say about your upcoming product, but nobody likes to read super-long emails. If you open an email with giant walls of text, what would you do? Probably hit the delete button! That’s why it’s best to provide only the essential information in your email but show users where they can find more information with a “learn more” button.
Learning more links are great for keeping emails short without limiting information. If you successfully gain readers’ interests about the product in the email, they’ll crave more information and want to click the button to visit your website and (hopefully) pre-order your product.
Break it down
You don’t want to overload your email with information, but you also don’t want to leave anything out. It’s a fine line to walk! In your coming soon email, make sure you include at least a few specifics about your product. Just saying “it’s coming” isn’t enough to entice people to buy!
One of the most popular ways to include product details is to add segmented sections like in the template above. You can use the sections to describe different types of products or services you’ll soon be offering (like different types of fitness classes), or you can use them to provide background on various aspects of the new product (uses, attachments, styles, etc.).
The idea is to give readers enough information to want to purchase your new product when it comes out but not to overwhelm them with huge paragraphs. Speaking of sections…
Create clearly defined sections
Busy emails are scary. There’s nothing that will send your email to the trash folder faster than a messy, scary, disorganized layout. The easier you make it for readers to find the information they want, the more conversions you’ll get.
Creating clearly defined sections is a great way to keep your layout clean and make it easy for readers to scan for information. Use colors or borders to define sections and maximize the readability of your coming soon email.
Use plenty of white space
An easy remedy to messy and scary email layouts is white space. Inclusion of white space to your email makes it more readable and user-friendly.
White space is simply the lack of content; it doesn’t have to be white. Whether you want to promote a new product, a website, or create a great book launch email template, leave plenty of space between sections to boost readability — and to make your coming soon email easier on your readers’ eyes. Remember, you’re not printing this out. Space is free and unlimited, so use it!
Video never goes out of style
If a picture is worth a thousand words, how much is a video worth!? You can use a video in the header (or anywhere else) in your email to attract reader attention and provide more information. If you don’t want your email to have slow download speeds, turn off the video autoplay. That way, readers can choose whether they want to play the video without worrying about data or download speeds.
Not sure how to incorporate video into your email? Browse through some of the PosterMyWall coming soon email templates. There are several that incorporate video into the design, so you don’t have to worry about embedding code or anything complicated. Just upload your video, adjust the position and you’re ready to hit send.
Note: Videos in your coming soon email campaigns are converted into GIFs before being sent out. MP4 format files can not be displayed in emails, which is why they’re converted to GIFs.
Catch the eye with intro animations
Full videos aren’t always easy to create. Even if your email template has a video option, you still need to come up with footage to showcase your new product or service. However, there is another way to catch readers’ eyes without the effort of creating a featured video.
Intro animations are small, quick movements throughout your email. It could be a title or photo fade in or some moving shapes in the background. Whichever animation you choose, it’s a great way to add some dazzle to your coming soon email without needing to create a full-length video or slowing download times. It might not provide additional information about your new product, but it’ll definitely help your email stand out in your customers’ inboxes.
Offer a pre-order
If you’re sending a coming soon email, which means your product isn’t quite ready for sale. But that doesn’t mean you can’t take orders!
Pre-orders are a great way to generate conversions before your product launch. They can help offset some of the initial launch costs and give you a preview of what sales might look like for forecasting purposes. Just add a “pre-order now” button in your coming soon email and watch the customers roll in.
Set up reminder notifications
Not set up for preorders? That’s okay! Simply remind customers when the product is available with a reminder notification built into your coming soon email.
When someone clicks the “set a reminder” button, it opens their calendar and adds an event and a reminder. Then on the day of your launch, their device and computer will show a notification reminding them that the product is available. It’s a great way to ensure potential customers remember to make a purchase once the product is available.
Match your color branding
Marketing is all about branding, and that includes your emails. Every email you send should match your company’s identity — including colors, images, fonts, writing styles, or any other part of your email. For example, if you want to promote a new product or webinar from your drinking water sustainability company (like in the example above), be sure to use lots of blues and images of water.
Maintaining a cohesive color palette and imaging helps readers identify and remember your business — and remembering is especially important if your product is “coming soon.” In fact, studies have shown that using a signature color can increase brand recognition by 80%.
Promote your next release with a great product launch email template
Want your new product to make a splash once it hits the market? You have to hype it up first with a coming soon email. Coming soon emails let potential customers know an exciting new product is coming and encourages them to make a purchase right at launch.
If you want your product launch to blast off, design a coming soon email that showcases your product and your business. Luckily, you don’t need professional design skills to create a professional email.
At PosterMyWall, we have thousands of coming soon email templates for you to choose from and easily create your email campaign. Simply pick the template that best fits your business, fill in the information about your product with the easy-to-use email maker, and you’re ready to send to potential customers using the email marketing platform of your choice.
Make this product launch the best yet with a little help from PosterMyWall and a great coming soon email.
Senior editor at PosterMyWall.