Spooky season’s right around the corner, which means it’s time to jump into the Halloween spirit and get started on those seasonal marketing campaigns. If you’re a small business, you probably already know how important it is to take advantage of seasonal events and go all out with your marketing efforts. Celebrating holidays with your customers gets them more excited about your products, and ensures long-term customer loyalty.
And what better way to encourage customer excitement than through a fangtastic Halloween marketing campaign? Let’s face it, people love a good, creative Halloween campaign that gets their attention. It doesn’t matter what kind of business you are, everyone can jump on the Halloween bandwagon and add an eerie touch to their services.
Remember Chipotle’s famous Boorito campaign from years ago? Or Crest’s well-known attempt at a dental hygiene reminder with their “Bring on the Candy” slogan? These are campaigns that people still remember to this day. Why? Well, because they took advantage of the Halloween season and brought attention to their brand in fun, creative, spooktacular ways!
And you can do the same! All you need is a creative mindset, some gaspingly great graphics, and an effective medium. And what better way to reach out to your audience with your Halloween ideas than through email? Luckily, the PosterMyWall Email Marketing Platform is ready to help you create effective Halloween email campaigns without extra cost or extra worry!
Why create a Halloween email campaign?
If you’re wondering why you need to use email as the main medium for your Halloween campaign, we’ve got quite a few compelling reasons for you.
Emails are usually personalized to meet your needs, and give you the ability to send your message straight into a customer’s inbox, where they are sure to notice it. If worded and designed correctly, a campaign email will capture your attention before an Instagram post on your explore page or a Facebook post hidden within your timeline.
An eye-catching email campaign will compel a customer to stop scrolling and open up your email to see just what spooktacular deals you have to offer.
Here are some of the benefits you get when you choose to market through an email campaign:
- You can market directly to your target audience
- You can build stronger relationships with your customers through constant communication through email
- Email is cost-effective, so you don’t need a huge budget to reach your target audience
Still wondering how to go about setting up the perfect Halloween email campaign? The PosterMyWall Email Marketing Platform is here to help you out! Try it out and gain access to a wide range of customizable Halloween email designs. Follow the step-by-step guide below to create a Halloween email campaign to really spook up your seasonal marketing.
Our ultimate Halloween guide for 2023 is here! Get Halloween marketing tips and graphic design resources for your next Halloween marketing campaign, all in one place.
Set up your contact list
The first step to any successful email campaign is to set up a contact list. Round up your customers’ email addresses and create an email list to include in your campaign. If you feel that you need more contacts, you can try any of the following methods:
- Add a pop up to your website asking customers to leave their contact information
- Add a link to subscribe to your email campaign in your Instagram and Twitter bios
- Set up an email sign-up form at the entrance if you own a physical store
Remember, though, that most people aren’t very willing to just hand off their contact information without any incentive. So make sure you encourage them with promises of special discounts, exclusive offers, and more to get them to sign up for your email campaign.
Segment your email list
Once your list is ready, the next step is to start working on segmenting your customers. Why is this important? Because not all of your customers are interested in the same things, and targeting your customers in segments will allow you to make personalized offers that they will be more responsive to.
There are so many different ways to segment your customers. If you own a make-up store, you can track which customers are looking at that new eyeshadow palette you recently launched and then bouncing off the page without buying it. For Halloween, you can introduce a special offer on that palette and make sure to send it out to those customers with a CTA that links them directly to the product.
Similarly, if you own a clothing store, and have a new Halloween line coming out soon, you can send out an exclusive preview to a segment that specifically responds well to your seasonal products before you announce it to all your customers.
Plan out some spell-binding content
You’re done with your segmentation. Now it’s time to decide what you’re going to send in those emails. This might just be the most important part of your entire email campaign. The content you add to your email will make or break your entire campaign. So if you want customers to be drawn in by your content, you need to make sure that your content is engaging enough to draw customers in.
Here are some scary good Halloween email marketing ideas you can try out for your email campaign:
1. Give out eerie updates through a Halloween newsletter
A newsletter is a great way to build up communication with your customers. Newsletters allow you to convey important information to your customers in one compact design.
Take a look at this enticing Halloween newsletter by MAC Cosmetics, where they’ve built up excitement for Halloween by showcasing some wickedly amazing makeup looks in their newsletter.
You can try out a similar strategy by showcasing your new Halloween products, services, or campaigns through your newsletter and building up that Halloween hype by showing customers how they can use your product to add to the spooky vibes.
To create your own newsletter, check out the range of vibrant Halloween newsletter templates available at PosterMyWall and choose one that best fits your vibe. Once you have the perfect design, Halloweenify it according to your likings and add the content you need. Make sure to use a lot of orange, pumpkins, and scary vibes.
2. Offer some (trick or) treats through Halloween promotions
Looking to give your customers a little Halloween treat? Plan out a special Halloween promotion or sale and let them know about it through email!
Customers love a good seasonal sale. But the truth is, there’s probably a lot of sales happening at the same time as yours. Which is why you need to make sure your customers show up to avail your Halloween offers. And how do you do that? Through a wicked Halloween email, of course!
Take a look at BirchBox’s “Treat yourself” Halloween email campaign to see how you can make your discounts look like a special holiday treat for your customers.
If you want to try out a similar strategy, you need to start by taking a look at some of our brand-new free Halloween email templates. Choose the template you like the most and click on it to customize it in the email maker with a bunch of easy-to-use tools. You can add onto the scary vibe by adding stickers, images, creepy fonts, and so much more. Here is our top pick for Halloween email templates.
3. Announce those spooky new arrivals
Have a Halloween collection releasing soon? Or maybe a limited edition seasonal product? Well, give your email recipients a sneak peek by sending them an exciting announcement email!
One of the best things about an email campaign is the exclusivity you can promise your customers. Letting your email recipients know they’ll be rewarded for their subscription with exclusive news about all new launches is a great way to incentivize them to stick around. And what better way to do that than through a hair-raising Halloween email?
Check out these Halloween email templates you can use for your next product announcement.
Add a spooky Halloween email greeting
You might think you’re done once you figure out what content you want to send, but there are still some things to consider. The way your email greets your customers, for example.
Add a spooky greeting to your Halloween email to grab your customers’ attention and keep them reading until the end. The best kind of Halloween email greetings are ones that create a creepy visual in the customer’s head. You can grab and customize a line from your favorite Halloween movie, or string together a bunch of scary phrases to create your own short Halloween tale.
Throw in a CTA that calls out to your customers
Once you’ve finalized the email content, you need a CTA (call to action) button. This button will allow customers to click through to your website, landing page, product page, contact information, or wherever you want to direct them. If you’re promoting a Halloween sale, add a CTA with a compelling message to take them directly to the sale on your website. If you’re launching a new product, make sure your CTA takes them directly to the product. This will increase conversion rate and will push customers to make a purchase and engage directly with your brand.
With the PosterMyWall email maker, you can customize your CTA in terms of looks, shape, color, and text, and have it fit perfectly within your email.
Reel in customers with an eerie subject line
You can’t send your email out yet; not without a subject line! Remember, an engaging subject line is to an effective email what an engaging book cover is to a book. Your customers are going to judge your email based on the subject line, and there’s not much you can do about it. Except, of course, making sure your subject line is super attention-worthy.
Add a Halloween-y touch to your subject line with some scary adjectives and a few emojis for extra effect. Here are a few Halloween subject lines you can use:
- We’re so pump(kin)ed about these spooktacular new deals….
- We couldn’t trick you…. so here’s an early treat
- Scared of paying full price? Take a look inside… if you dare..
- Oh My Gourd! You won’t believe these frightfully good deals…
Remember to add a touch of suspense to your subject line. Add in enough information to keep your customers hooked without giving away too much, so that they’ll be compelled to click on the email.
Keep an eye on those results
Your email is done, and you can now press send. But don’t think you’re done with your job. Your Halloween email campaign is just getting started.
Make sure to keep a constant eye out for any positive or negative results after you send out your email. Here are some things you can look out for when measuring your Halloween email campaign
- How many people opened your email?
- How many people unsubscribed?
- How many clicks did your CTA get?
- Did you see an increase in sales?
Luckily, the PosterMyWall Email Marketing Platform allows you to track each of these metrics. Once you have a better understanding of how your Halloween email campaign is doing, you can use these insights to improve your next one.
Brew up your Halloween email campaign now
Now that you have all the information you need, you’re ready to create your own campaign. All you have to do is create an email campaign, choose the right designs, sprinkle some Halloween dust on top, and your Halloween email campaign is ready to go.