Email, Halloween, Marketing

How to easily design a Halloween email campaign

It’s spooky season once again, so don’t forget to spread the word. Learn how to design a funny Halloween email with plenty of tips, tricks, and templates to get started.

The leaves are changing colors, and smells of pumpkin spice waft through the air. It must be almost time for Halloween! Whether you’re running a holiday promotion for your business, planning a spooky party, or if you just want to celebrate the season with your friends and family, a Halloween email blast is a great way to spread the word — especially if it can get a chuckle or two!

With 4.258 billion people using email worldwide, it’s one of the best platforms to distribute information. What better way to tell everyone about your Halloween festivities!? Even if you’re not a designer, there are many ways to design a “killer” email to celebrate the season. Here’s a step-by-step guide to help you design the best funny Halloween email.

Step 1: Choose a template

The hardest part of designing a funny Halloween email isn’t having a great sense of humor (which you undoubtedly already have); it’s coming up with a professional design. Luckily, you don’t need professional design skills to create a Halloween email campaign.

If you’d rather buy your pumpkin cupcakes from the store rather than “build them from scratch,” head over to and look through the premade designs to give you some Halloween email marketing ideas. We have thousands of free Halloween email templates for you to choose from, including hundreds of Halloween-specific layouts.

Our ultimate Halloween guide for 2023 is here! Get Halloween marketing tips and graphic design resources for your next Halloween campaign, all in one place.

Once you go to the PosterMyWall email builder, type Halloween in the search bar at the top to browse through all the Halloween-specific templates.

Scroll through the options and choose the one that best fits your style and what you want to promote.

Step 2: Customize your template

Once you find the perfect Halloween email template for your party or promotion, give it a click! This will pull up the viewer screen to give you a closer look at the template. If you’re happy with how it looks, click the Edit Email button.

This will bring you into the customization panel with tons of tools to help you personalize every inch of your email, including:

  • Logos
  • Images
  • Videos
  • Text boxes
  • New sections
  • Colors
  • Links
  • Buttons
  • And more

Not a fan of one of the preexisting sections? They’re easy to replace or edit. Simply click on the section you want to change, and select Edit Design on the right toolbar.

From there, you can change text, add a spooky Halloween email greeting, upload new images, edit colors, and just about anything else you need to perfect your design.

It’s always best to keep your color palette consistent to avoid clashing or overstimulating your readers’ eyes. For businesses, choose colors that are similar to what your brand uses for other marketing materials — with maybe a few Halloween-like oranges, blacks, and greens thrown in.

Step 3: Add a dose of humor

What’s a funny Halloween email without anything funny!? Once you have your template exactly how you like it, it’s time to write some clever copy.

To edit text, double-click the block you want to edit, and highlight and delete the existing text. Then, you can write whatever you think will give your readers a chuckle. 

Include plenty of funny one-liners or jokes like:

  • Hello, gourd-geous
  • Lift your “spirits”
  • Howl you doin’?
  • You’re the pick of the patch!

You’re welcome to add as many skeleton jokes as you like, just make sure your audience will find them “humerus.” Remember, when it comes to Halloween, there’s no such thing as a bad pun!

Step 4: Add a call to action

You’re sending this email for a reason, so don’t forget to include a call to action (CTA). Think of a call to action like a stepping stone for readers to follow. It’s the next action they should take, whether it’s visit your online store, save a date, or even just go to your website for more information.

Most CTAs exist as clickable buttons at the bottom of your email:

Give your CTA a title and a brief description of why a reader should click the button. And, since this is a funny Halloween email, be sure to throw some humor in there. The only thing scarier than missing out on a great deal is sending a boring email CTA!

Step 5: Preview your design

Never hit the send button until you’re absolutely sure your design looks good on every device. You want to scare your readers, but not with a horrible email design!

Once you’re happy with your funny Halloween email design, click the Preview button on the top right of the screen. This will let you see what your email looks like on various devices and screens.

Today, 81% of all emails are opened on a mobile device. Although you might design the email on your computer, make sure it looks good on both phones and tablets with the Preview pane before you hit the send button!

Step 6: Export or publish your email

Now that your email has the perfect amount of spooky and funny (and looks good on all devices), you’re ready to publish. Luckily, the PosterMyWall email maker makes it easy to send your email to everyone on your list.

All you have to do is click the orange Publish button (or the Schedule button beside it) on the top right of the email builder screen. Then, click “Email campaign” in the Publish menu, follow the prompts, enter all the required information (like a subject line), and you’re ready to send your funny Halloween email out into the world.

If you’d rather use another email marketing platform, you can also export your Halloween newsletter template to an HTML file that you can upload to your platform of choice.

For a really “killer” marketing campaign, you can also publish your email to a landing page. This creates a unique web page based on the layout and information in your email that people can find online. Check out this funny Halloween landing page we designed a few Halloweens ago.

You can also convert your email design to a Halloween flyer to post it on social media or hang around town. Just remember that any links and CTAs aren’t clickable if you decide to print your flyers. They’re funny, not magic!

Step 7: Create a killer subject line

In the Publish menu (or in the email marketing platform of your choice), it’s going to ask you to enter a subject line. Your subject line will make or break your entire email! People get a ton of emails. In fact, most people receive between 100 and 200 emails every day!

Without a great, eye-catching subject line, your Halloween email probably won’t get a click — and nobody will read how funny it really was. Make sure your subject line provides value to your readers.

For example, “Get 20% off your order with this Halloween deal” or “You’re invited to the party of the century this Halloween.” These subject lines get right to the point and tell readers exactly why they should open the email for all the treats inside (no tricks here!).

Fun Halloween events to promote your business

Funny emails are only effective if they promote something that actually interests your readers (and are full of clever jokes and puns). Halloween events are always a great option to promote your business and get readers interested. 

People love going to Halloween events! The more fun your event, the more people will show up to support your business. Here are just a few examples of fun Halloween events you can host to bring more people to your business:

  • Costume party with “killer” prizes
  • Halloween-themed menu or drink specials
  • Haunted attractions (hay ride, maze, decorations, etc.)
  • Special Halloween gifts with purchase (candy, trinkets, etc.)
  • Trivia nights about popular Halloween movies
  • Game nights featuring Halloween games

Of course, this list isn’t exhaustive. There are tons of fun Halloween events you can host. The only limit is your imagination! 

Once you have an idea for your event, you’re ready to create a marketing campaign with funny Halloween emails to tell people how much fun they’ll have if they show up!

Send a perfectly funny Halloween email with PosterMyWall

You don’t need to be a great designer to send a great Halloween email. At PosterMyWall, we make building emails easy. Just find the template that best fits your goal, add all the funny text and images you can think of, and send your email right from the PosterMyWall email builder.

In just a few minutes, you can have a funny Halloween email that’ll showcase your great business deals, the most epic Halloween party of all time, or just say Happy Halloween to your friends and family. No matter your goal, PosterMyWall is here to help with all your email design needs!