Ever wonder why some of your posts get more traction than others? Why is it that some posts are so much more liked than others? Well, believe it or not, the timing of your posts has a lot to do with this. Posting at some times allows you to get more engagement. But how do you know exactly when to post?
The best times to post on social media vary from platform to platform, primarily because each platform serves different audiences. For instance, your older customers on Facebook might not be up scrolling as late as your younger audience on Instagram. To help you figure this out, we’ve compiled a list of the ideal times you can and should post on social media to boost your business in the right direction.
The best times to post on social media platforms
Over time, research has shown that the best times to post on Instagram are around mid-to-late evening i.e. 6pm-9pm, or mid-to-late afternoon i.e. 12-3pm.
The worst times to post on this platform are in the early mornings i.e. 6am-9am. Why is this? Because Instagram is more focused on leisurely scrolling, which people are less likely to do in the early morning hours.
Similarly, the ideal day to post on Instagram would be Saturday, while the worst would be a Monday. This is because people are less likely to scroll through Instagram on the first working day of the week.
Facebook attracts an older and generally more serious audience, which is why it has slightly differing posting times. People are more likely to use Facebook on weekdays, which is why Mondays to Thursdays are the best time to post on this platform, while Sundays are the worst time.
If you’re looking for an optimal time frame for your Facebook posting schedule, try posting between early morning to early afternoon, i.e. 8am-1pm. The people who use Facebook are generally wide awake and ready to see what you have to offer at these times.
Twitter sees the most engagement during the middle of the week, so the best way to get the most engagement on your post is to post on Wednesday, around lunch hours.
If you’re looking for more diverse times, stick to posting during weekdays, and schedule your posts before 9pm for the best engagement rates.
TikTok is where the younger audiences go to spend their free time, which is why the ideal time for you to post would be on a weekend, especially a Friday or Saturday.
If you’re looking to post on a weekday, stick to later time slots, post 8-9pm, to catch your audience while they’re in the middle of their last scroll of the night before falling asleep.
As a hub for networking professionals, LinkedIn is most active during normal business hours. This is when recruiters, business owners, and prospective employees are active on the platform and are on the lookout for new connections.
So if you’re looking to post on LinkedIn, do it Monday-Friday, between 9am-5pm for the best results.
Why is it important to have a timed social media posting schedule?
Like we’ve mentioned above, there’s a lot that goes into creating the perfect social media strategy for your business. And timing is one of the most important factors to consider if you’re looking to attract the right audience on social media.
Which is why you need to not only know which times work best for your posting schedule, but also have a suite of social media scheduling and publishing tools at your disposal. Luckily, marketing tools like PosterMyWall make this easier.
Here are a few important tools you can use to automate your social media strategy and make sure you’re posting at the right time.
1) Plan out your posts with a content planner
If you’re looking to make things easier for yourself when it comes to social media management, you need a content planner. The PosterMyWall Content Planner allows you to schedule your social media content in a visual calendar format, so that you can plan out your posts seamlessly ahead of time.
It allows you to avoid scheduling conflicts, lets you plan ahead, and gives you a good idea of what your social media platforms will look like each month.
2) Schedule and publish posts as soon as you design them
Sometimes, it can be hard to keep track of your posting schedule, especially when you have to jump between design and publishing platforms every time. Which is why PosterMyWall’s publishing and scheduling tools can be of great help.
Once you’ve finished up a design, you can either post it right away to your desired social media platform or schedule it for the right posting time using the scheduling option. This helps you save time, and also allows you to manage your social media platforms in the best way.
Social media marketing can be tough to handle, especially when you’re juggling multiple social media platforms at the same time. Through this blog post, you can learn about the best times to post on social media, the best ways to go about your posting schedule, and the best tools to use to optimize your social media strategy.
So, what are you waiting for? Hop onto PosterMyWall and get started on your new and improved social media marketing strategy today!