Advanced Designing, Tutorials

How to measure an email campaign

Keep track of your email performance on PosterMyWall with key metrics like reach, opens, and interactions. Use this data to evaluate and improve your future campaigns!

Measuring email performance is crucial for the long-term health of email campaigns. This allows you to understand what your customers are looking for and depending on the data, you can repeat ideas from your previous campaigns or try new things.

Watch the above video to learn how to measure email performance for your published campaigns on PosterMyWall. You’ll learn how to:

  1. View the performance data for your campaigns
  2. Interpret various analytics data such as Reach, Open and Interactions.
  3. Compare various campaigns’ metrics
  4. Measure performances for specific email lists
  5. Measure performances between 2 email lists

Check out our tutorials library to learn more about the email maker and other PosterMyWall tools.