Picking the right colors is crucial to creating a great design. Your color palette can make or break your Halloween templates. Just like everything Christmas is red, white and green, everything Halloween needs to be in spooky Halloween colors. It just makes things easier for the customer, and that’s exactly what you want.
In this blog post we will tell you about how easily you can create color schemes on PosterMyWall so that you have a Brand Kit to refer to everytime you need to make a design. Down to the exact hex code, you can make sure the colors stay consistent.
Convey a feeling!
What pops up in your mind when you think of Halloween? Pumpkins, spiders, vampires, candles and maybe even ghosts? You can use these things to help you figure out which Halloween color palette to include in your Brand Kit. Usually the colors orange and black are used to convey the spooky Halloween spirit – orange for the pumpkins and black for the eeriness of the season.
What you have to do is put yourself in the customer’s shoes and think: what colors, themes, and fonts would make me think about Halloween? Spooky color palettes are all the rage.
What a lot of brands do is they add Halloween colors to their already existing Brand Kits, and make a new kit for the sole purpose of Halloween marketing. This way customers who already know about your brand will quickly see the colors and understand that you are onto a spooky campaign. But remember, this probably won’t work if your brand’s colors don’t go well with the Halloween palette. In that case, just switch out the palettes for a while.
Another important part of Halloween Brand Kits is the font you use. Try exploring different moody and gloomy fonts that you think give off a haunting Halloween vibe. Here are some of our favorites:
- Adigiana Extreme
- Henny Penny
Create a marketing shortcut
Halloween is an annual thing, and it would make your life so much easier if you had a Brand Kit ready to roll whenever Halloween is around the corner.
Creating a specialized Brand Kit means having a toolbox of all the basics you need to create on-brand Halloween templates for your emails, social media posts, and even flyers. Following seasonal themes isn’t a marketing strategy that should be limited to your social media only. PosterMyWall’s Brand Kit allows you to implement the same Brand Kit across your Halloween email templates as well. If there’s one thing we can surely help you with, it’s brand recognition, and this is the first step to achieving it.
The game of marketing isn’t always about working hard, sometimes you just have to work smart and make things easier for yourself (and less time consuming). This isn’t just limited to Halloween. You can create different Brand Kits for each seasonal promotion that you’re working on, be it Easter, Christmas, Thanksgiving, or anything else. Curate a Brand Kit once and ensure consistency for your brand across time.
Color palette inspirations for your Brand Kit
Like we said before, it’s easier to come up with Brand Kits when you think of things associated with your theme. The same way that everything related to Christmas is adorned in white, red and green for a reason, your Brand Kits need to have colors that make sense.
Halloween is associated with fall, pumpkins, and spookiness. Once you do a little research and create a couple moodboards, you will start seeing a pattern in the colors people use with Halloween content. Look at a few color palette inspirations, and start mixing and matching yourself.
Try sticking to warmer fall colors and remember to keep some shade of orange in the mix because the pumpkin representation is what’s carrying Halloween!
Wrapping it up
Use PosterMyWall’s Brand Kits to simplify designing for your marketing campaign. Create an aesthetic that makes a statement. You want viewers and customers to be able to pinpoint exactly what the campaign is about and who is running the campaign in just a quick glance. If done correctly, your Brand Kits can help quickly shape your brand recognition.
Here are some other blog posts that you might find useful:
- Stay on-brand with all-new Brand Kits
- 6 Brand Kit templates to inspire your seasonal marketing
- 9 time saving design tricks to help you stay on top of your marketing
While you’re here, check out our ultimate Halloween marketing guide!
Senior editor at PosterMyWall.