There might be a ton of marketing options out there, but sometimes, nothing beats a good ol’ printed flyer. A lot that goes into creating and printing out a professional, eye-catching flyer. Whether you’re promoting a local event, advertising your business, or spreading the word about a cause, flyers can quickly grab the attention of your target audience and convey your message effectively. However, before you rush off to your printer, it’s crucial to ensure that your flyer is error-free and meets your goals. In short, it’s crucial for you to have a checklist for printing your flyer at home.
Here are 5 things to check before printing your flyer to make sure it’s a success.
1) Make sure your flyer is eye-catching
A lot of times, we just want to hurry up and create a design just to move forward with our marketing plan. But it’s important to remember that an eye-catching design is essential for grabbing the reader’s attention. Use high-quality images, a balanced layout, and a color scheme that aligns with your brand or message. Make sure the design isn’t overwhelmed with content.
flyer won’t grab attention if the design isn’t vibrant and appealing to your target audience.
The best way to incorporate all of these elements into your flyer design is to browse through the wide range of flyer templates on PosterMyWall and pick out the one that best fits your purpose. For instance, if you’re going for a professional look, you can pick out a corporate style template. If you’re going for a more laid back design style, try a more minimalist template. Once you pick out the perfect option, you can customize it the way you want to make it unique and appealing to your customers.
2) Spellcheck and proofread your content
No one likes a flyer full of grammatical errors and typos. These often overlooked mistakes can make your message appear unprofessional and less trustworthy. And let’s face it, a silly little typo can even make an otherwise great flyer look silly to its viewers.
Which is why you should always make sure to spellcheck and proofread your content before you head for the printer. The PosterMyWall Spellcheck tool can help you point out all typos and errors in your content so that your flyer can be ready to go in no time.
3) Recheck your information
When handing out flyers, it’s always important to have the right information on there so that your customers can know when and where to find you. Which is why the next thing on your printing checklist should be for you to double-check that all contact information, such as phone numbers, email addresses, and social media links, are accurate and up-to-date. If people can’t reach you, your flyer loses its effectiveness.
4) Focus on title positioning
The title of your flyer is the most important part of your printout. Why? It’s the first thing that’ll catch your reader’s eye. Which is why you need to make sure your title has the following qualities:
- It’s large enough to be readable and is in a clear, legible font.
- It is either in the middle or the top of the flyer, and does not overcrowd the flyer.
- It does not drown out the other elements of your flyer.
5) Make sure your images are high-resolution and choose the right download option
The right images can make or break a good flyer. Because let’s face it; we’re often more drawn to visuals than anything else. Which is why it is integral for you to add this point to your print project checklist. If your flyer includes images or graphics, ensure they are of high quality and resolution. If the images on your flyer are blurry or pixelated, they can often detract from the overall professionalism of your design.
Once you’ve checked that off your print quality checklist, it’s time to get started with the printing process. Before you can turn on the printer though, you need to download your flyer onto your device. And no, it’s not just enough to pick out the first download option you see and expect it to work for you. Not when you want a high quality flyer.
Your download options will differ in accordance with the kind of print you want. Luckily, PosterMyWall has a ton of download options for you to consider. If you’re printing out a normal sized high-res flyer, you might want to go for a high-quality JPG file download. But if you’re looking to create larger, noticeable flyers out of your design, a 16 slice PDF download is the way to go. This option lets you print a giant flyer right from the comfort of your own home.
You can learn more about how to download your flyer design as a PDF on PosterMyWall through this article.
6) Pick out the perfect printer settings
The final step on your printing checklist should be the printer settings. It’s not just enough to hit print and expect your printer to churn out the perfect flyer. There are a few settings you need to keep in mind first.
If you want the color of your printout to come out perfect, the CMYK color model works best. CMYK stands for cyan, magenta, yellow, and black. You can use a bunch of free online tools to convert your flyer to fit the CMYK color orientation before you print it out.
If you want a well-aligned flyer, be careful of bleeds and margins. These are the extra spaces around the edges of your flyer. Bleeds allow you to print images that read the edge of your paper, allowing for an edge to edge print out, while margins prevent your text from being cut off. You can add these bleed lines using PosterMyWall for a seamlessly aligned flyer printout.
If you’re looking for a borderless print out and are working with a Windows device, choose the ‘borderless’ option in your ‘printing preferences’ menu. Your print settings will also differ based on whether you own an HP, Epson, Canon, or any other printer. To find out more about how you can set up your printer for the perfect flyer print out, you can check out this guide.
Create your next flyer today!
We’ve shared our printing checklist with you, and now it’s your turn. If you’re still figuring out what to do for your next marketing strategy, always remember that nothing beats a good ol’ flyer. And with PosterMyWall, you can pick out the perfect flyer, customize, review, download, and have it printed to your liking all within a sustainable budget!
Senior editor at PosterMyWall.