November is an important month for small businesses all around. It’s a time for holiday festivities, sales, and end-of-year marketing opportunities. November is also the month that hosts Small Business Saturday, a special day dedicated to celebrating and supporting all of the small businesses across the country. Which is why November is the perfect time to think of some exciting small business Saturday marketing techniques and get your startup on the map.
As a small business owner, you might not be on every one of your customers’ radar yet, but this is the perfect opportunity for you to show up, show what you’ve got, and promote your business in style. And if you’re just getting started and aren’t sure about what to do and how to start with your small business Saturday marketing, here are some great, easy-to-follow ideas for you to try out.
1. Engage with the local community
If your business is local and your target audience includes your local community, you should start your promotion tactics with them. Targeting your local community is a great and easy way to start promoting your business for small business Saturday, because you can start small and then work your way up.
When targeting your local community to prepare them for your deals this small business Saturday, the first thing you should do is spread awareness through informative and engaging flyers. You can go to PosterMyWall to pick out the perfect small business flyer templates for your small business Saturday marketing and customize them to your liking. Remember to add the following details to your poster:
- Make sure your name and logo are front and center to increase brand recognition.
- Add a short description about who you are, what you do, and how you can solve your customers’ problems.
- Add a special offer or discount for the locals!
Once you’re done customizing your small business flyer, you can print them out and distribute them around your local community. Hand them out in person, place them at public events, community centers, and cafes, and hang them up wherever you can to get word out!
2) Set up a special coupon code
Who doesn’t love a good deal? The holiday season is the perfect time to plan out a fun promotion because customers are always looking forward to discounts for their holiday shopping. So why not set up a promotion code specifically for small business Saturday? Offering a special coupon code for Small Business Saturday is a great way to catch your customers’ attention. Create a unique code that provides a discount or a special offer and promote it through your marketing channels. Share the code on social media, email newsletters, and your website. Make sure the coupon code is easy to remember and use, and keep showing pop ups so that your customers don’t forget about what you’re offering.
You can also create a sense of exclusivity around the coupon code. For example, you can make it available only to customers who subscribe to your email list or follow your social media accounts. You can limit the availability of the code to Small Business Saturday or a specific time frame during the day, to set it up for Small Business Saturday specifically.
3) Plan out a collaborative event
Events and special days always go hand in hand. So why not celebrate this Small Business Saturday by hosting a collaborative event with other small businesses in the area? Hosting an event on Small Business Saturday will help you promote your brand while showcasing your willingness to support other small businesses besides just yours. You can partner with other local businesses to host a community wide celebration where all of you can promote your respective businesses while also giving your customers something fun to look forward to.
For instance, if you run a bookstore, you could organize author readings, book signings, or a themed literary discussion, and invite a local bakery to provide refreshments as part of their own promotional campaign. If you own a clothing boutique, consider a fashion show featuring local models wearing your latest collection, and invite a local accessories business to collaborate with you. The idea is to find businesses whose products complement yours, so that you can promote each other without issue.
Promote your event through social media, email marketing, and local event listings to ensure maximum attendance. Encourage attendees to share their experiences on social media with a unique event hashtag for Small Business Saturday to maximize your reach.
4) Take it to Instagram
Instagram is a platform that thrives on visual storytelling and human connection. Take advantage of this by sharing authentic, behind-the-scenes moments of your efforts leading up to Small Business Saturday. Share custom Instagram posts and stories that showcase the preparation, excitement, and the people behind your business. Add fun animations to make your posts more engaging, and let your customers see the human side of your enterprise, the faces and the passion that drive it.
Showcase sneak peeks of the special products or services you’ll offer on Small Business Saturday. Use Instagram stories to take your audience on a journey as you prepare your store for the big day. Share stories that resonate with your audience, such as the story of your first customer, your proudest moment in business, or a memorable community event your business has been a part of.
5) Tell them your story
Storytelling is a powerful marketing tool that can help you connect with your audience on an emotional level. People are more likely to remember and support businesses with compelling narratives. Use Small Business Saturday as an opportunity to tell your story, emphasizing your uniqueness, values, and the role you play in the local community.
Share your journey, the challenges you’ve overcome, and the passion that drives your business. Highlight your commitment to quality, customer service, and your support for the local economy. Be authentic and relatable, and your story will resonate with your audience.
Use your website, social media, and in-store displays to share this narrative leading up to Small Business Saturday to really make an impact. Warby Parker is an eyewear brand that proudly defines itself as a business that came into being to tackle the issue of expensive, unattainable eyewear. The company tells their whole story as an act of rebellion, and has it published on their website for customers to see.
Get ready for Small Business Saturday with PosterMyWall!
Small Business Saturday is right around the corner, which means it’s time to hurry up and get started with those promotional strategies. Use the above ideas to set up your startup perfectly for Small Business Saturday or start off simple by browsing through a few useful small business posters. This is a great way to get ideas for your small business Saturday marketing campaign and encourage customers to buy and support small business services.
Senior editor at PosterMyWall.