The following list is created by our Digital Signage partner Signagelive and includes a wide and exciting range of advanced digital signage applications.
Note: Not all applications are available through all digital signage CMS providers.
1) Boost employee communications
Who reads employee handbooks or all-staff emails these days? If you want to find a better way to engage with your team, then workplace signage could be just the ticket. Whether it’s to share important health and safety notifications or promote work events or company news, digital signage is the ideal marketing platform. IT enables you to hit employees with big impact messaging every time they walk into the office.
Create your notifications from scratch or use one of the many existing digital signage templates on PosterMyWall. Choose from company reports, employee appreciation messages, invitations to company events, and more. By customizing your messaging in the design, you can give everything you create a distinct corporate look that reflects your own unique brand identity.
With digital signage CMS providers like Signagelive, there are no restrictions on how many notifications you’re able to share at one time. If you want to publish multiple updates, you can create content sequences that cycle through pre-selected media in the order you choose.
You can even make the on-screen information easier to digest by using split-screen layouts. These help you arrange related content together, or position explanatory notes alongside complex reports, for instance.
2) Increase meeting productivity
Who hasn’t thought that workplace meetings can be a complete waste of time? The reality is that they sometimes lack structure, purpose, and direction–leaving participants confused and at a loss as to how to proceed. If you want to avoid this and ramp up productivity, then you might like to consider incorporating digital signage into your meeting routine.
Why not use your digital signage platform to schedule and display pre- and post-meeting briefs? This can help structure your video conferences and improve outcomes. It’s easy to customize a template to communicate the top points you’d like your team to discuss in a meeting or the actions that should be taken.
But what if you don’t have meeting room digital signage right now? Does this mean you have to purchase it? Well, not necessarily – if you use a platform that lets you wirelessly share your laptop or mobile device screen through a room’s audiovisual system, such as Barco ClickShare Conference and Present devices for video conferencing, then you might not require any new equipment at all. Signagelive is an example of a digital signage platform whose licence includes the use of Barco devices. This will enable you to use your compatible ClickShare devices to broadcast digital signage content straight to your meeting room screens.
3) Deliver powerful calls to action
Advertising content is all well and good, but how can you really create a sense of urgency in your marketing copy? One way is to share your advertising designs on your digital signage, alongside free widgets, such as real-time count down clocks, provided by your digital signage CMS.
Picture your ad on the same screen as a digital clock counting down the time remaining before an event opens or before an offer expires. This creates a real sense of anticipation and impetus to act, which should help drive more engagement.
When you prepare your designs for digital signage, just remember that for digital signage, you’ll need to:
- Scale up your designs
- Use higher resolution HD or 4K imagery or videos
- Display your content in either a 16:9 aspect ratio for horizontal designs or a 9:16 aspect ratio for vertical designs
If you are using a touchscreen, it’s possible to use your digital signage to facilitate customer sign-ups for events and offers, there and then, while your advertising is still top of mind. It’s contextual marketing at its best, enabling you to strike at exactly the right time and place.
Take advantage of your digital signage CMS’ scheduling feature by setting the start and end dates of when your time-sensitive content should appear. That way, it’s always fresh, relevant, and accurate.
If you’d like to track whether or not your digital signage is working, your digital signage system may include tracking features. These tools give you a record of what content you display, to which screens, when, and for how long. It’s the kind of information you can check against your sales report to see if any one campaign results in higher sales, or if there is a particular time and place when your digital signage content helps secure more purchases.
But what if you want to do something more? If you have a little extra budget and time to invest and want to see the full-blown potential of what can be achieved with digital signage, then you might like to try creating interactive screen experiences.
4) Weave engagement into your brand storytelling
Advanced CMS features include triggers that affordably enable you to create interactive “Lift and Learn” showcases.
These physical exhibits make it easy for you to share your brand story in a genuinely interesting way, integrating physical props with your visual assets.
This is how it works: every time a specific prop is picked up by a customer or employee, pre-selected content about this item is automatically triggered to appear on a nearby screen.
Think of it this way. You might include a stethoscope in the showcase if you wanted to highlight the fact that your nutritious pet food brand was inspired by your background as a trusted vet. When any customer or employee picks it up, information explaining the item’s significance in relation to your company history will display on-screen.
5) Craft immersive customer experiences
With cloud-based digital signage systems, you can also supersize the impact of your advertising campaigns and create much more affordable interactive brand and customer experiences that immerse your attendees in sound, light, and messaging. In retail, this is sometimes referred to as “experiential retail.”
Once you’ve designed your content, you schedule and broadcast it – and also control all of the connected devices in the surrounding environment to reinforce the same themes and messaging.
This is powered by a feature that enables you to activate or switch off selected connected devices that you have in the room at predetermined points in your content.
For example: If you want to promote your new line of holiday gift cards, ensure that the smart lights dim, seasonal music plays, and snowflakes are projected on your store walls the minute your message hits the screen. Go one step further and arrange for the projected imagery to change to support each of your graphics or video as each one is individually broadcast.
Advanced digital signage applications add a whole new dimension to your marketing! You can create and schedule no-limits, ambitious digital signage campaigns – and experiences – round the clock, to wow your audiences. Digital signage makes it quick, easy, and cost-effective to target the ideal people with big-screen messaging at exactly the right time and place, whether that’s employees in the office or customers in your showroom.
To learn more about delivering your PosterMyWall content to Signagelive, visit www.signagelive.com.
Qasim is a senior editor at PosterMyWall. Qasim is a reader and writer during and after work, and likes to explore a wide range of topics and niches. Outside of work, he likes to meditate, listen to good music and journal.
